Jewelry accessories business. How to make money making handmade jewelry? Technology for creating precious jewelry

An analysis of publications about this type of business shows that experts, journalists, forum members - if not all, then the majority - consider the production of costume jewelry to be home entrepreneurship. This is due to the fact that the costs typical for small-scale wholesale production are clearly unnecessary here. “If you put jewelry production on stream, you will have to deal with numerous sellers,” Vladislav Sinelnikov, an expert on the handmade and souvenir markets, is convinced. “As a rule, the distributor in this segment strives for a wide range, so he will not be able to impose a large batch.”

And in fact, the assortment of a small jewelry retail outlet ranges from 500 different items. “The main price range is from 500 to 1000 rubles, and the buyer today is demanding,” says seller Larisa Ivanova from Sochi. - The product is, of course, selected with an eye on fashion, in addition, the manufacturer will have to take into account high profitability of sales, which can reach 200%. You’re unlikely to find sellers for less money.”

And, if this is so, then the production of costume jewelry should also be made fashionable, varied, cheap and of high quality. Therefore, the entrepreneur will have to use a variety of technologies and tools, while simultaneously reducing production costs.

Costume jewelry as a jewelry hoax

Costume jewelry (from the French bijouterie) means a type of jewelry for decoration made from non-precious materials. Numerous excavations show that history women's jewelry dates back to the Stone Age, and in ancient Egypt their making was considered a specialized craft. But the real flourishing of jewelry making began during the Renaissance, when counterfeit jewelry made from precious metals and stones were a way of illegal profit.

The 18th century jeweler Georges Frederic Strass, who is considered an adventurer-hoaxer and whose name is given to fake diamonds - rhinestones, is the founder of modern costume jewelry. It was he who conceptually defined costume jewelry in the form of a metal product with gold, platinum or silver glitter, decorated with colored glass inserts.

By the beginning of the 20th century, jewelry making had developed into the current modern form, that is, in the form technological process obtaining individual parts of products for decoration and assembling them into one whole. This is written in great detail in the book by V. P. Novikov and V. S. Pavlov "Jewelry Making". It talks in detail about the tools and methods of making metal jewelry, for example, making a chain without soldering involves 10 technological operations, starting with developing a sketch and ending with its polishing. “Without experience in making metal jewelry, it’s difficult to make a successful business here,” says Vladislav Sinelnikov. “On the other hand, many jewelry manufacturers eventually become real jewelers.”

Where does decoration begin?

A jewelry maker must master the techniques of working with jewelry tools. “There are a lot of manual operations,” says jeweler Sergei Alexandrov. - This is, first of all, the “knot” technique, working with rings and studs, chains and pendants, and the stringing technique. You can’t do this without masterful use of round nose pliers and pliers.” According to the master, you need to start by attaching the pendants to a base, that is, to cords made of leather or rubber, to waxed threads, to various cables and chains.

It is believed that it is easier and faster to make triangular beads on a chain with a lock-regulator and an original pendant made of wood or stone. Such products are made in a matter of minutes, however, they look “expensive and beautiful”. Art glass beads will help enhance the texture. Depending on the length, these jewelry can be worn not only on the neck, but also on the wrist, and even on the leg.

Instead of chains, you can use rubberized threads, for example, in combinations with large beads, the distance between which can be several centimeters. If you combine three to five of these beads in one piece of jewelry, you can get a necklace for the neck or bracelets for the arm, depending on the length. “Such products are in traditional demand,” explains Larisa Ivanova. “It is important to achieve an interesting color pattern in them that would attract the eye.”

The highlight is the uniqueness

Expert Vladislav Sinelnikov believes that it will be not so much beautiful and replicated costume jewelry that will be in special demand, but jewelry self made, the main highlight of which is uniqueness. Members of the forum also talk about this. “Costume jewelry was in demand, and will always be in demand, as long as women dress themselves up,” writes nickname Tramp on the forum “Making and Selling Costume Jewelry.” - You can put your own remote points or take them to stores. Selling online too good idea. Handmade means exclusive, and what woman doesn’t want to be the only one in just one copy?”

Entrepreneur Sergei Kirsanov, who has been making costume jewelry for twenty years, is sure that a craftsman should have a well-developed sense of beauty. “In the end, anyone can master the technique of assembling beads and other jewelry,” he says. - However, from the same source material you can make a popular product, or you can make useless trinkets. It is best to focus on the catalogs of well-known companies, using them as a road map in your business.”

Entering this business will not require significant expenses, at the same time, making jewelry can provide a decent income. “The source material and tools can be purchased in specialized stores,” advises Sergei Alexandrov. - According to my calculations, an initial capital of 50-60 thousand rubles will be required, while an income of 30-40 thousand per month is quite achievable. The main thing is to reliably solve the implementation problem.”

• 1C:UNF
• 1c accounting

Muscovite Anna Kochetova gave up her status position in an IT company for the sake of her passion for creativity. She founded the jewelry brand Sense of Color, which is based on the selection of individual jewelry. The master takes into account the characteristics of the client’s figure, as well as her clothing style and image. Anna Kochetova, founder of Sense of Color, told the Biz360 portal how to do something special and unique for each customer.

38 years old, founder of the brand. She graduated from the Moscow Aviation Technology Institute (now the Russian State Technological University) with a degree in IT engineer. Since 2011, she has been a jewelry designer and founder of the Sense of Color brand. The initial investment in the project amounted to about 200 thousand rubles.

Searching for a special business idea

I have always dreamed of having a creative profession. Since childhood I was interested in art and attended art school; my mother and aunt taught me handicrafts. But I graduated from school in the 90s, and it was necessary to “get a good profession.”

Having trained as an IT engineer, I worked in my specialty for about 10 years in one of the 1C franchisee companies. During this time, she worked her way up from a programmer to a project manager and department head.

But dreams of art were not forgotten. I planned to return to creativity after the birth of the child - in principle, that’s how it happened. During maternity leave I began to look for new ways to use my talents. I've always had a lot of ideas for crafts, and I had to decide which ones were worth bringing to life.

To understand my desires and plans, I took part in a 10-day coaching session. This is a training in which a coach (trainer) helps participants formulate exactly what they want and in what direction they need to move. At the final stage, I realized that I want to help women express themselves through beauty and seek life balance.

I chose jewelry making as my new field of activity. I have always liked this, and I already had experience in this matter. While working in IT automation, I dabbled in jewelry as a hobby. But when I decided to turn my hobby into a business, I understood perfectly well: good craftsmen there are millions in this market. And in order not to get lost among them, you need to look for some new approaches and solutions.

“Goes with everything” - it doesn’t happen

The sole goal of almost all jewelry makers is to sell their products. Usually no one thinks about whether they suit the customer or not. I decided not to just make and sell accessories. And I set myself the task of selecting for each client only what truly suits her.

But this required knowledge in matters of style and wardrobe selection, which I did not have at that time. I decided to fill this gap by enrolling in an image consultant course. The training lasted only a month, but it gave me a system of knowledge about the formation of image and clothing style.

The main topic of this course is how a woman should dress, emphasizing her strengths as much as possible and hiding her shortcomings. A separate part of the training was devoted to the principles by which people of different psychotypes choose their clothes.

After completing the courses, I worked for several months as an image consultant to gain the necessary practice. In addition, I received training from a jeweler. The total investment in training amounted to about 90,000 rubles. We also had to spend money on making a website (50,000 rubles) and materials (about 60,000 rubles).

Now on the jewelry market there are a large number of masters But among their products there are many things that can be called art objects. They may be beautiful, but it is not clear how to use them and what to do with them. Even the authors themselves don’t know what to wear them with. In such cases, they say that the item “goes with everything.” In reality, this means that there is no need. In my work, I proceeded from exactly what image should be created with the help of jewelry. This is what makes me different from others.

The name for the project Sense Of Color (“sense of color”) came from childhood. When I started studying at art school, the teacher told my mother that I had an amazing sense of color and I definitely needed to study seriously. The family remembered this, and these words also sank into my soul.

Only imported materials

I work only with imported materials. These include ribbons, laces, leather, silver-plated metal, stones and Swarovski crystals. I am not satisfied with the quality of domestic fittings. I purchase materials from Russian distributors - for example, from Swarovski representatives.

It is common to think that jewelry is an emotional purchase and a trinket for pleasure. Through my work I prove that jewelry is a practical thing that can completely change a woman’s image with little effort. High-quality materials and careful work make it possible for jewelry not to lose its “marketable appearance” for several years.

Of course, costume jewelry is usually not worn for that long. But clients say that my clothes go with a lot of things. And I’m working on this, which also makes me different from others. Sometimes they come to me 3-4 years after purchase for restoration of a favorite item - for example, to change the lock or some other part.

How is communication with clients organized?

On our website senseofcolor.ru There are about 60 ready-made jewelry presented - mainly necklaces and earrings. These are things that suit many women and many outfits. All of them are made by hand, so even when purchasing from a catalog, the customer receives a product that is somewhat different from the others. Even if it is a serial item, it is impossible to do the same thing twice with your hands. It always turns out differently.

When ordering in the online store, customers can make small individual wishes (for example, change the lock). They can also consult with me which products are most suitable for them. I can tell you about each item on my website, what it goes with, how to wear it, and whether it is worth using for a specific person.

There are quite a lot of orders for an individual product. I try to meet such buyers personally. For the meeting, which lasts about an hour, I bring samples of materials, as well as several finished products. Together with the client, we determine the type and concept of the decoration. We focus on my ideas about what the client’s image should be, as well as her wishes.

Then I lay out samples of materials on the desired background and send a photo of this “application” to the customer. I don't use drawn sketches. As practice has shown, people do not always understand how a drawn thing will look in real life.

Then we discuss the details by phone, Skype or instant messenger and approve the final layout. The duration of these preliminary works depends on the customer. Sometimes the discussion takes no more than half an hour. And it happens that changing and coordinating layouts occurs in several stages, and the whole process takes 1-2 weeks. Sometimes people contact me to repair or remake old jewelry. In such cases, it takes longer to complete the order.

The process of making one item takes from 1 to 14 days. It happens that the workpiece needs to be put aside and nothing done with it for some time. Then some interesting and fresh ideas may come that are different from what was planned at the beginning.

If necessary, I refer my clients to image consultants. They offer each woman looks based on what would be good for her to wear. They also select Sense Of Color jewelry and advise what is best to wear it with. This collaboration is successful in every sense. We are not talking about “emotional purchases” here: I saw something beautiful and bought it. Our goal is to choose things for people that will highlight the advantages of their figure and face, tell something about them and fill them with self-confidence.

Promotion through personal communication

The first clients of Sense Of Color were my friends and acquaintances. Many of them still wear those first pieces from the brand. Friends recommended these items in their social circles, attracting new customers. Word of mouth still remains the main way to reach new audiences. The recommendations of image consultants, with whom I was already familiar at that time, also played a role. They recommended my products to their clients if the jewelry matched the image they were creating.

Also, many buyers come from social networks. The brand’s website, as well as pages on Facebook and Instagram, appeared in the first months of the project. I am personally involved in filling out the website and maintaining social networks. The experience with inviting third-party specialists to write content was unsuccessful. The main topics of posts on social networks are how and for whom jewelry is created under the Sense Of Color brand. I almost never do paid brand promotion through the Internet and social networks. The name I have earned in the field of handmade jewelry over 6 years allows me to attract users of social networks without additional investments.

I don’t use marketplaces like “Masters Fair”. This format does not allow you to convey to the buyer main value brand - individual selection of jewelry for a specific person. Participation in exhibitions, which I abandoned long ago, also does not bring results. They were attended mainly by those clients who already knew me from social networks and recommendations from friends. And it is not always possible to interest other exhibition visitors in the format of quick communication.

Another unsuccessful method of promotion was selling through stores. My jewelry was in one of the three largest department stores in Moscow, in a store of one of the brands. But nothing was for sale there. The fact is that stores do not promote brands, and most of the sellers in them are unprofessionals who do not know how to choose a good thing for a buyer that suits him. Therefore, such stores are now actually a cemetery for Russian designers.

Jewelry for different budgets

Earrings “from the catalog” cost from 3-5 thousand rubles, necklaces from 5-7 thousand, bracelets from 2-5 thousand rubles. Prices for custom-made jewelry start from 3,000 rubles. Prepayment when starting work on an order is 70% of the cost of the product.

The average bill for one purchase is about 10,000 rubles. Typically an order consists of two or more products. Almost every month at least one client buys 6-7 products at once. Such purchases are made not only for gifts. Sometimes I meet with a client and offer her several products to choose from. And she takes everything! Thus, she composes her wardrobe and completely closes the issue of accessories.

When working with “gift” orders, I try to find out from the customer as much necessary information as possible about the recipient and his tastes. But it happens that buyers are afraid of not getting the gift right. For such cases, the online store has gift certificates for 3, 5 and 7 thousand rubles. They are especially in demand during the holiday periods.

You can pay for your order in the most different ways: by card, from a mobile operator account, in communication stores or using instant payment terminals. All these payments are made using the Robokassa payment system. Non-cash transfers from a current account and payments via PayPal are also accepted. Upon receipt of the goods from the courier, payment in cash is possible.

The finished order in Moscow and the Moscow region is delivered by couriers. Delivery cost is 300-350 rubles. You can also pick up purchases yourself at one of the order pick-up points; this will cost the client 150 rubles. Orders over 9,000 rubles are delivered free of charge. Jewelry is sent to other regions of Russia through a transport company. I cooperate with one of these companies, it takes care of the payment and issues checks. And then he transfers the money to me in one sum.

With a small team

Three craftsmen make Sense Of Color jewelry. They work under a contract, but the staff has been constant for many years. I think through the design, control the production of each product and help the craftsmen as needed.

To find good craftsmen, I turned to friends for help. They recommended people to me who wanted to work. One of the assistants is my client. She still wears the jewelry that she ordered from me, but now she makes new ones for herself.

I am the only one who communicates with clients. I’m not ready to entrust this part of the work to a stranger. The fact is that it is personal communication with clients that brings good results in the form of orders.

I outsourced my bookkeeping. Other services for the company are performed in the same way: from website development to packaging production. My plans for the future are to free myself as much and as efficiently as possible. I want to have more time and energy to come up with new things.

Seasonality and other business nuances

The bulk of Sense Of Color customers are women aged 30 to 45 years. Sometimes men who are looking for gifts also contact us. One of them ordered four jewelry at once - for his daughter, wife, mother and aunt.

The most orders are in December and February: jewelry is bought as gifts for the New Year and March 8th. The decline occurs in January, May and July. But there have been no strong drops in demand not related to seasonality over the 7 years of the project’s existence. Even the periods of sharp depreciation of the ruble in 2014-2015 managed to pass quite smoothly.

Sometimes it happens that a woman buys jewelry for herself with her last money. This doesn’t bother me at all: I feel like a woman in my jewelry, and so do my clients, and that’s the main thing. The worse a woman does, the better she should look. I bought jewelry with my last money - something in my life changed and began to improve.

Most buyers of Sense Of Color jewelry live in Moscow and the Moscow region. Orders came from St. Petersburg, Yaroslavl, Cheboksary, Ufa, Kazan, Samara, as well as from Russian-speaking residents of Europe.

At least half of customers return for repeat purchases. Working with such clients is somewhat easier than with new ones: I already know what type of jewelry suits them. Repeated requests occur the following year after purchase, and after 3-4 years.

For some customers, Sence Of Color products are not just jewelry, but a way to solve a serious problem. For example, sometimes women come in who have a scar on their neck (for example, after surgery on the thyroid gland). And my decoration covers it. When a client puts on my jewelry, tears appear in her eyes. She needs decoration not even for beauty, but to cover her pain. Walking around every day in a turtleneck with a long neck will drive you crazy. A woman always remains a woman. I tell these stories on social networks - naturally, without the clients’ names.

Our plans for the near future include developing cooperation with jewelers, which we have just begun. The fact is that I am often asked to make a piece of jewelry to order - to cast earrings, a ring, or even a souvenir in the form of a dumbbell. Such clients have to be refused. Collaboration with jewelers will allow you not to lose such customers.

A jeweler I know and I started a project called Designed by kid. This is a piece of jewelry made for a parent based on a drawing by their child.

I'm passionate about what I do. This is my life. Beauty will save the world, and it moves me forward every day.

The material uses photographs by Victoria Igoshina.

Costume jewelry is a popular alternative to expensive jewelry in Russia. Making jewelry as a business: where to start, a business plan for the production and sale of handmade accessories.

Costume jewelry is in demand among young people due to the variety of materials and shapes. With the help of wooden, plastic, glass jewelry, an original image is created and complements any outfit. Therefore, for a novice entrepreneur, organizing jewelry is an excellent business idea, the implementation of which requires studying the market for raw materials, technology and planning the costs of opening.

Materials

Costume jewelry can be expensive or cheap, depending on the materials used in its manufacture:

1. Plastic.
2. Tree.
3. Metal.
4. Glass.
5. Stone.
6. Polymer clay.
7. Leather.
8. Textile.

Main components for making jewelry:

• beads;
• beads;
• rhinestones;
• felt;
• felt;
• blanks;
• wire;
• cord;
• ribbon;
• fishing line;
• cable;
• accessories (hooks, clasps, buckles, fasteners, fastenings, clamps).

Available on the market huge selection products made from artificial and natural materials of various types, shapes, textures and colors. Plastic is often used in manufacturing because it is inexpensive and durable. Czech glass imitates precious jewelry, and hand-made lampwork and millefiori beads are part of luxury jewelry. Felt and felt are used to make figurines, brooches, hats, and handbags.

Metal products that make up branded jewelry are coated with a thin layer of hypoallergenic precious metals - rhodium, palladium, gold, silver. Depending on the processing method used, fittings of different quality and price categories are obtained.

To make jewelry with your own hands, you need large and small scissors, side cutters, a glue gun, a sewing machine, needles, tweezers, rulers, and a set of jewelry tools.

Technology

For each type of jewelry there is a separate manufacturing technology. There are master classes, videos, and articles on the Internet describing the process of collecting bracelets, beads, earrings, brooches, pendants, necklaces, and hoops. When working with polymer clay or skin requires special knowledge and skills.

The main stages of creating a decoration:

1. Sketch development.
2. Selection of component materials.
3. Manufacturing.

Unique products are created in a single copy, possibly to order.

Implementation

There are several ways to sell handmade jewelry:

• through the World Wide Web - online store, social networks, blog;
• hand over to existing points of sale;
• open a jewelry store from scratch.

The least expensive option in terms of time and money is to hand over items for sale to other entrepreneurs who trade in similar goods. This is where problems arise with negotiated prices, commissions and an honest attitude towards payment for sold jewelry. In addition, it is not easy to find a well-located point where hand-made jewelry is accepted for sale.

Opening your own store is difficult, time-consuming and expensive, but the owner is completely free to choose the assortment and set prices. Online sales are much easier to organize, without even leaving your home. But this option is fraught with technical difficulties.

To launch a project with a full cycle - from production to sales, you need to draw up a business plan for a jewelry store.

Business plan

The main stages of business development in costume jewelry:

1. Registration.
2. Selecting a trading platform.
3. Purchase of materials, tools and equipment.
4. Development of assortment.
5. Hiring employees.
6. Advertising.
7. Calculation of the amount of investment, income and expenses.

Registration

As long as the income from the sale of jewelry is irregular, and the buyers are mainly friends and acquaintances, there is no need to officially register the activity. But when opening a retail outlet or online store, you must register the status of an individual entrepreneur with the tax service, submit reports and pay taxes. It is optimal to choose a simplified system for budget calculations.

To open a store, you will need to obtain permission from Rospotrebnadzor, the sanitary station and the fire inspectorate. Trade in costume jewelry is not subject to licensing, so there is no need to obtain special permits.

Room

It is possible to start selling jewelry on an area of ​​6-8 sq.m. The decorations themselves are usually small in size and can be placed compactly.

The best places to locate a retail outlet:

• Department in mall. In this case, a large flow of visitors is ensured, especially on holidays and weekends.
• Central streets of the city. It is important to attract as many people as possible, but in the periphery it is much more difficult to do this.

When choosing a premises, the specifics of the jewelry trade are taken into account, ensuring good visibility of the store from the outside.

Equipment

The main equipment of the store is glass display cases and shelving. Companies offer different kinds, it is easy to choose the appropriate option.

If you plan to sell expensive jewelry, then you need shockproof protection for display cases and a store security alarm.

To present the product favorably, decorations are placed on special stands, lighting and mirrors are installed.

To open an online store, an entrepreneur needs a computer, a phone and a camera. The created jewelry is photographed and put up for sale. The trading platform is accessed through a computer, information is entered, and orders are processed.

Materials

Materials for making jewelry are purchased depending on the need:

1. In specialized stores - if the business is small and does not reach wholesale supplies.
2. Prices will be cheaper via the Internet; you can purchase goods in large and small quantities. The downside is that it is impossible to reliably assess the quality of materials. In reality, colors, sizes and other characteristics may differ from those stated.
3. IN wholesale company- if the business meets the criteria.

Even with small production volumes, it is profitable to buy frequently used items in large packages - cords, fasteners, felt.

It is better to immediately buy the necessary tools that are of good quality; the speed of work, the quality of the products, and ultimately the profitability of the business depend on this.

Range

The store's assortment is based on handmade products. In order to satisfy the demand of as wide a range of customers as possible, the range is diluted with ready-made jewelry. It may be expensive and not very expensive jewelry, the main thing is not from a Chinese manufacturer, since the market is crowded with such products.

Also, many entrepreneurs sell goods in the store that are essentially similar to jewelry - decorative handbags, hats, scarves, figurines and other accessories. This variety attracts more visitors and brings good income.

Peak trading occurs in the period preceding big holidays (New Year, February 14, March 8), and also proms in schools and universities. Sales volume increases tenfold, and sufficient inventory is required. It is best to coincide with the opening of the store at this time.

An online store needs good quality photographs of the product range with detailed descriptions. This is a lot of work and takes a lot of time.

Employees

If an entrepreneur independently makes and sells jewelry, then as demand increases, he will need assistants. These could be family members, friends or employees.

The easiest way is to hire a salesperson in a store. Typically, costume jewelry is sold by women who are well versed in fashion and decor, who can advise the buyer and help make a choice.

Competent external design of a retail outlet is the key to a constant influx of visitors. The higher the traffic, the higher the chances of sale. Showcases should be transparent, perfectly clean, with beautiful lighting. The best pieces of jewelry can be used as advertising; it is better to put them on public display.

The emphasis should be on the uniqueness and originality of products. Women prefer to have things in their arsenal that no one else has.

• signs;
• ads;
• distribution of leaflets and business cards;
• providing discounts;
• carrying out actions.

The Internet is a separate advertising platform. To ensure that the online store is available in the first lines of search queries, network technologies are used with the involvement of SEO specialists. The main buyers of costume jewelry are young people who are massively registered in in social networks. To attract them, groups are created and maintained in several of the most well-known social networks.

An online store has a huge advantage over a stationary retail outlet - it expands the sales market to the borders of postal service delivery. If city residents come to a regular store, then the online store is available to all network users, regardless of their region of residence.

The best reputation for a business comes from positive customer reviews, so you only need to sell very high-quality products.

Video: how to open an online jewelry store?

Financial calculations

How much money you will have to invest in creating your own jewelry business, and what profit it will bring, can only be determined approximately. It all depends on the scale of the project and sales organization. Investment planning for a stationary store in a shopping center with an area of ​​6 sq.m. with one seller and wide range product:

Monthly business expenses:

The markup on goods when trading jewelry is 200-500%. On average, 8 products worth RUB 3,200 are sold daily. Annual revenue is 1,168,000 rubles, net profit is 196,000 rubles. Investments in the project will pay off within a year of the store’s operation.

A home business for making jewelry is opened creative people who understand fashion jewelry. High profitability and quick payback make this type of business attractive for beginning entrepreneurs.

The shine of diamonds, rubies, sapphires, the luxury of gold and silver - all this excites the consciousness of many people. The very first jewelry began to be made when a person made a tool from a stone and a stick. Incredibly, but production jewelry from that moment it has not lost its relevance until today. We will talk about how to open a jewelry workshop and make a good profit below in the article.

Our business assessment:

Starting investment - 300,000 rubles.

Market saturation is average.

The difficulty of starting a business is 5/10.

Who is this business suitable for?

The production of jewelry from precious metals and stones is suitable for those who know how to work with these materials. Creativity in all its manifestations plays a significant role.

Having work experience and a rich imagination, it is important for a novice entrepreneur to decide whether to lead independent activity or be a performer. In addition, you need to become thoroughly familiar with all aspects of running a business. However, we will consider which ones below in order.

Study of assortment and demand

The right assortment is one of the main components of a successful jewelry business. If you have experience in this field, then you should more or less understand what jewelry is on this moment are in demand.

For example, the assortment of jewelry, at the early stage of developing your own business, should be aimed at buyers with average and limited income. Under no circumstances should you start making premium products for people with high incomes, since the business will be unprofitable. In addition, the product catalog should be diluted with budget jewels, which will increase financial turnover. An excellent example is the outstanding businessman Faberge, who, in addition to world masterpieces, created inexpensive jewelry from gold and silver.

Additionally, making custom jewelry would be a good option. This service is in great demand. This is due to the fact that creating jewelry according to an individual project will allow the client to be confident that the product will turn out not only aesthetically pleasing, but also unique. Fortunately, not every workshop provides such a service, and therefore this is an excellent chance to explore this niche and make good money. In addition, you can repair customer jewelry along the way.

Creating a business plan

Before starting your own business, you need to carefully work out a business plan for a jewelry workshop. The amount needed to start will depend on a number of different factors. Here are just the main ones:

• How are you going to run your own business? This could be a business making jewelry with your own hands or opening an LLC.
• Rent of premises, additionally it is worth taking into account the renewal of documents (as well as the installation of bars, steel doors, etc.)
• Purchase of raw materials. The range of materials should consist of both precious metals and stones, and elements that are used to create jewelry (Swarovski stones, amber, crystal, etc.).
• Hiring staff. This factor again depends on what scale you want to open a jewelry making workshop. So, for example, if you repair and manufacture jewelry in small quantities, then there is no urgent need for hired workers. If you want to set up large-scale production, you can’t do it without staff.
• Purchase of tools and machines. It's no secret that creating jewelry is a labor-intensive process that requires special equipment for jewelers and a set of tools for delicate work.

In addition to all this, it is necessary to find a market for the products. Accordingly, you will need to spend additional money on advertising.

Registration of individual entrepreneur or LLC

After you have drawn up a business plan, you must undergo state registration to engage in entrepreneurial activity. Depending on the size of the workshop, registration is possible both as an individual entrepreneur and as an LLC. At the same time, each form of economic activity has its own requirements and list of documentation. Namely:

1. For individual entrepreneurs:

• Application for registration of an individual as an individual entrepreneur (individual entrepreneur in form P21001).
• Receipt for payment of state duty.
• Duplicate passport and individual tax number.

Additionally, you will need to indicate the type of activity and register with the Instrument Chamber.

1. For LLC:

Registration with the state as an LLC is a more complex procedure, and therefore, before proceeding with registration, you will need to determine the following information:

• Company name.
• Number of founders.
• Information about the founders.
• Legal address.
• The amount of authorized capital.
• Percentage distribution of shares between participants.
• Kind of activity.
• Tax system.

After the entire list of information has been collected, the tax office must provide the following package of documentation:

• Charter of LLC in the number of two units.
• Duty payment receipt.
• Application for LLC registration on form P11001.
• Minutes of the meeting of participants or the decision of the sole founder.
• A duplicate of the document on ownership of the premises (letter of guarantee if the premises are leased).

Especially for jewelry workshops, there are special requirements that must be met in order to avoid problems with government agencies. Among these requirements: mandatory registration with the Instrument Chamber of the Russian Federation. In addition, it is necessary to make trial jewelry, as well as fill out a special accounting book precious stones and metals.

Renting work space

In order to organize a workshop in a rented premises, it must meet certain requirements. Namely:

1. Security.

Considering that you will be working with jewelry, it is imperative to secure your workshop from thieves and robbers. To avoid trouble, windows must have bars, and doors must be made of rolled steel with a thickness of at least 5 mm. In addition, it is necessary to install a complex type of lock, since with a simple Chinese device it will be just an “armored gate”.

In addition, a jewelry making workshop should be equipped with an alarm system, a storage safe, and a panic button.

1. Technical requirements.

For normal operation of equipment and personnel, the premises must have:

• An exhaust hood for removing harmful vapors resulting from the melting of metals, as well as for working with reagents.
• Sufficient area to accommodate everyone necessary tools and equipment.
• It must also comply with fire safety standards applicable to objects of this type.

These are the requirements that the management room must meet. professional activity.

Equipment necessary for business

Equipment for creating valuable jewelry is relatively low cost and is also quite easy to master. Accordingly, to begin with you will need to purchase:

• Vices of various sizes.
• Polishing machine.
• Highly sensitive scales.
• Lathe.
• Gasoline torch and blowtorch for jewelers.
• Mold for melting gold and silver.
• Engraving machine.

This is the minimum set of necessary equipment to create a taming. But if you want to professionally engage in such a difficult task, then you will need to additionally buy jewelry machines such as:

1. Manual jewelry rollers.

The equipment is designed for compression, thinning and bending of metals. You can buy the simplest rollers for 6–7 thousand rubles, or professional ones for 30–40 rubles.

1. Chain knitting machine.

Of course, you can create chains from gold and silver threads by hand. However, with a chain knitting machine, the time needed to create a masterpiece will be significantly reduced.

1. Foundry equipment.

This type of equipment means:

• Head vibrator.
• Vacuum casting machine.
• Electric furnace for calcination and firing.
• Etc.

Of course, jewelry foundry equipment is quite expensive. However, if you plan to create complex products, as well as expand your range of jewelry, then without it you can hardly achieve such results.

1. Jewelry milling machine.

This type of equipment is intended for applying decorative patterns on products. And if you decide to purchase a CNC jewelry machine, you can use it to apply engraving.

1. Drilling machine.

A drilling machine is necessary for drilling through holes in solid material. When creating a handmade masterpiece, this equipment is indispensable for any jeweler.

1. Stone cutting machine.

Diamonds, phenolites, and sapphires are unusually hard minerals that are quite difficult to process. Accordingly, a stone cutting machine with diamond blade, makes your work much easier.

1. Grinding machine.

Perhaps, this equipment Every self-respecting jeweler should have it. After all, it is with the help of such a machine that products acquire a mirror shine.

Of course, some jewelry making machines are very expensive. However, to save your money, you can purchase equipment that has already been in use.

Materials and tools for work

In addition to the basic equipment for creating jewelry, you additionally need to purchase a set of tools. Namely:

• Files of various profiles.
• Double-sided files.
• Set of tweezers.
• Special binocular glasses.
• Miniature pliers.
• Wire cutters.
• Mini jigsaws.
• Set of hammers.
• Anvils.
• Set of quilts.
• Drawing board.
• Punches and plates.
• Miniature drill machine.

In addition, to determine dimensions during manufacturing, you will need measuring tools for jewelry work, such as:

• Micrometer with graduation size 0.1 mm.
• Compass rod up to 150 mm.
• Metal ruler up to 200 mm.
• Compass.
• Ring meter.
• Jeweler's tools for crimping and seaming gold and silver are useful when setting precious stones and decorative elements.

To organize your professional activities, you can buy jewelry tools on many online sites at a relatively low price. However, in addition to working with metals, you will need to purchase a number of chemical reagents. Namely:

• Sulfuric acid.
• Hydrochloric acid.
• Sodium oxide hydrate.
• Copper sulfate.
• Salt.
• Cyanide silver.

After the workshop is fully equipped necessary equipment, tools and reagents, the question arises of where to get the raw materials for making masterpieces. Many masters have no idea how simple it all is.

Where can I find material for making tames?

Naturally, in order for your products to be sold out, they must be unique in terms of appearance, and also made from high-quality raw materials. Consequently, a novice entrepreneur faces the question of where can he purchase high-quality jewelry material at a competitive price?

An entrepreneur can purchase gold and silver in the required quantities in only a few ways:

• Order from large banks such as VTB and Sberbank.
• Cooperate with mining companies.

Considering that the bank charges its own commission for providing metals, it will definitely be more profitable for you to order materials for jewelry directly from mining companies.

Additionally, you can buy and accept jewelry as “scrap” or exchange old items for new ones. Thanks to these methods, you can quickly acquire necessary material at a low price, and after processing it, sell it at a high price.

Technology for creating precious jewelry

Modern jewelry making involves several methods of creating jewelry. The main ones can be called:

• Casting.

Used to create designer items, as well as pendants, earrings and rings. This technology for making jewelry involves creating a special mold from plaster into which molten gold or silver is poured. After complete cooling, the mold is destroyed and the products are detached from the leg. Next, all that remains is to complete the final processing, add stones and the jewelry is ready for sale.

• Stamping.

Used to create products of standard shapes. Usually these are brooches, earrings, pendants, crosses, etc. The essence of the technology is that figurines are made from sheet gold or silver using a molding press. Then the products undergo finishing processing, such as soldering, decoration with other materials, polishing.

• Rolling and weaving.

Used to create chains and bracelets. The technology for making jewelry is that gold is rolled into wire and wound into coils. Next, bracelets and neck chains are woven from rolled metal. To increase productivity and reduce waste, the gold or silver is placed in a furnace to soften it, after which the spools are inserted into a chain knitting machine where the jewelry is created.

Thanks to modern techniques, jewelers can create pieces of any shape and size.

Financial side of the issue

If you are going to start from the smallest, then you will not need to make a large investment. In addition, it is difficult to go into the red in this period, since gold and silver will sooner or later be sold as goods. So, for example, to start with the smallest, you will need to spend on:

• Rent of non-residential premises – from 25 thousand rubles.
• Equipment - from 100 thousand rubles.
• Decor necessary documents– from 20 thousand rubles.
• Material - from 110 thousand rubles.
• Advertising - from 15 thousand rubles.

The amount was quite modest - only 310 thousand rubles.

With an average order amount of 2,000 rubles and the number of clients 100 people per month, the income is 200,000. From this amount we subtract the mandatory expenses of 130,000 and get 70,000 rubles of net profit. Accordingly, the business pays for itself in about 5 months.

Of course, jewelry making brings its owner pretty good money. For a business to start successfully, your assortment must consist of jewelry of various price segments. However, to constantly increase your own turnover, you should place your main bet on clients with limited budgetary capabilities.

Previously, costume jewelry was perceived differently than it is now. It was believed that such jewelry was worn by those who could not afford something natural, expensive... Times have changed a lot. Today, high-quality jewelry sometimes costs more than gold. Especially if the products are made in world-famous fashion houses.

Costume jewelry is worn by celebrities of the first magnitude; even political leaders do not see anything forbidden in such jewelry.

"World of Jewelry" - manufacturer of costume jewelry in Russia

Today, the production of costume jewelry has been put on stream. There are dozens of factories in our country that produce such jewelry. Products made in Russia are in demand even abroad.

Manufacturers of costume jewelry in Russia, such as our company, use only safe and environmentally friendly materials. Products made from such raw materials will reliably serve their owner.

Jewelry from Russia also deserves respect because it lasts a long time. At proper care the product does not fade or deteriorate for 50 years!

How to extend the life of jewelry?

• Keep away from direct sunlight and moisture.
• Do not clean with chemical powders or reagents.
• Clean periodically with a dry soft cloth.
• Do not throw onto a hard surface.
• It is not advisable to sleep in such jewelry.

Russian jewelry manufacturers, our team among them, place an emphasis on the relatively low cost of their products. This is achieved thanks to large volumes of products.

Jewelry from a Russian manufacturer is a must-have for fashionistas

We are especially popular as manufacturers of costume jewelry with natural stones. To make such products different good quality, our company uses modern technologies cutting and fastening to metal.

Our company, a manufacturer of costume jewelry in Moscow, constantly introduces innovations into its work. Thus, the process of manufacturing products is many times faster, and the products themselves do not lose appearance. This, of course, benefits the client as well.

Which jewelry manufacturing company should you trust? Obviously, one that has been on the market for a long time and has earned a lot positive feedback from clients. Pay attention to the quality certificates, as well as various awards that our company received at various exhibitions. It is believed that the more there are, the higher the level of the manufacturer himself.

Production of costume jewelry in Russia

Now production in Russia is reaching a new level. Our company enters into cooperation agreements with leading brands and fashion designers. Our jewelry has appeared at world-class fashion shows.

Our significant advantage is that costume jewelry from Russia is cheap and of high quality. The vast majority of users like this combination.

Every fashionista today can buy jewelry from the manufacturer from us. There is an official website of the company, where all manufactured products are presented. Thrifty customers know that jewelry from the manufacturer is inexpensive. Our company sells goods directly; it does not make advertising markups or markups. We sell products practically at cost. This is why the request to buy jewelry from Russia is so popular in different countries peace.

On the Russian market, jewelry products vary in price. Domestic manufacturers develop jewelry for girls and women of different ages.

Description of Russian jewelry factories and websites

The Leather Flower enterprise produces interesting decorations from natural raw materials - leather.

Among the jewelry:

• earrings;
• necklace;
• headdresses;
• covers for documents.

The electronic website of the plant - leather-flower.rf - began its work in 2014. The website contains a price list for wholesale buyers. The categories are filled with leather goods, accessories and other products.

The LaNature company sells decorations from popular European brands. Among them are the names Geode, Cerruti 1881, LesNereides, Numero 3. In the jewelry market - since 1999. A characteristic feature of the organization is working on the multi-brand principle. To form beautiful jewelry use natural products.

Leta is a well-known company in the jewelry market. Decoration is made from amber. The decorations comply with minimalism, all the laws of aesthetics and constructivism. The company was founded in 2017. Amber obtained by a domestic plant is used to develop collections. It is located in Kaliningrad. Amber goods are always in demand among Russians.

Russian costume jewelry from the Krasnaya Presnya factory

The Krasnaya Presnya plant is expanding its borders and expanding its collections.

Today the company is known in:

• Greece;
• Syria;
• Germany;
• Israel.

The organization is a participant in international fairs. Her collection includes a large number of awards and diplomas. This is due to innovations that are systematically introduced into production technology. The company's team consists of highly qualified craftsmen. Each type of product undergoes strict quality control of the product, its compliance with environmental and sanitary standards. All decorations are safe for the health of customers.

Costume jewelry contains precious and semi-precious materials. Her products are true art. They will last a long time in any conditions. The product is formed from high-quality materials with the introduction innovative technologies processing. It is characterized by galvanic coating. It goes through a process of oxidation and polishing. The technology of these types of electroplating is known - silvering with oxide, simple silvering, yellow and pink gilding. The outer film protects the material from oxidation and other negative environmental processes.

To an inexperienced person, it may seem like a precious piece of jewelry. A characteristic feature of the enterprise is the ability of its craftsmen to carry out high-quality cutting of stones. An example of this is ordinary glass. After the hands of an expert, it acquires an amazing shine. The colors of the finishing elements are different. The country of costume jewelry speaks volumes. First of all, about the quality of the product.

There is a lot to see in the company. To obtain a bright shine, use a diamond device. The assortment group consists of pendants, rings, and hand jewelry. An analysis of her wardrobe and appearance will enable a woman to buy jewelry of a suitable type. It will emphasize the dignity of girls, the shape of the eyes, the oval of the face or other features. Any customer will find a product to their liking here. For example, more massive jewelry is suitable for age categories of citizens of the country.