Working in the beauty industry is the dream of many girls. Photo: depositphotos.com

If you want to work in the beauty industry and earn a high salary while doing what you love every day, feel free to turn it into a profession. ForumDaily found 5 such professions that allow you to have a stable income.

Master permanent makeup (Permanentmakeupartist)

Salary per year:$55,000 - $80,000 (data from Ehow.com)

A permanent makeup artist can earn up to $1,500 per day. Photo: from the archive of Anna Ishutina

The results of a study conducted by the Society of Permanent Makeup Practitioners (SPCP) indicate that specialists in this field earn from $55,000 thousand per year, and the cost of procedures ranges from $300 to $800. There are no limits to earning money.

“The salary of a master depends only on the master himself. You can take on just 1 client per day and earn $300-500 per procedure, or you can take on 5 people and have a daily income of $1,500. Everyone chooses for themselves,” explains Anna Ishutina, founder of the TIAN Permanent Makeup Studio school.

A permanent makeup artist is an ideal profession for those who dream of working in the beauty industry, developing creatively and having a good income.

Product Developer (productdeveloper)

Salary per year:$46 413 — $127 164

The delicious smell of a popular lipstick, the attractive packaging of eye shadow, the exciting color scheme of a set of blush - just think, someone came up with all this. And we are not talking about complex formulas, but about the sensations that cosmetics give. Every beauty brand has product developers on staff who decide which new eyeshadow palette to release so that people will want to buy it, which stores to collaborate with, and which online platforms to promote products on.

The only routine that specialists may encounter is associated with a large abundance of cosmetics, which need to live and “breathe”.

According to PayScale, the average developer salary is $80,000 per year.

Desired professional skills include knowledge of the basics of marketing, creativity, stress resistance, and communication skills. To get a job at a good cosmetics company, you will need a bachelor's degree from an accredited university and 2-3 years of experience as a product developer in the cosmetics industry.

Directorsalonbeauty(hair and beauty salon owner)

Salary per year: from $75,000

Inna Tsalkovich's team at her salon in Manhattan. Inna is in the center. Photo: from the personal archive of Inna Tsalkovich

Having your own beauty salon is the childhood dream of many girls. In the USA, this business can bring good money if you are really willing to work. After all, almost every American woman from 9 to 99 years old “beautifies” at least a couple of times a month.

There are 3 options for starting this business: open a salon from scratch, coming up with a unique concept, buy a franchise business, receiving from its owners complete guide to action, or purchase an existing salon. Of course, the first option is the most difficult, but at the same time interesting. It took Inna Tsalkovich more than 20 years to go from an assistant hairdresser to a top-level master and open her own salon, which in 2015 was named the best in Manhattan.

Inna moved to New York in 1996 with her husband and small child. She immediately took out an educational loan and went to beauty school. The course cost $10,000 and included hairdressing, cosmetology and manicure. During her studies, the girl worked part-time in a salon as an assistant to a master, but very quickly began to climb the career ladder. She constantly improved her skills.

“I graduated from the world-famous Wella brand school and the Bumble and Bumble school, countless trainings and master classes. A self-respecting master cannot do otherwise, because self-education comes first in our work. You need to be aware of the latest trends and cosmetic products, fashion trends. Of course, I invested a lot in my training, but I also always had many satisfied clients. But making a person beautiful isn’t happiness?” shares Inna.

Having changed only 3 jobs in New York, after 20 years of starting her career, Inna and her husband opened a salon in Manhattan in the popular Soho district. The girl’s husband was involved in marketing and advertising, and Inna took up working with clients and practiced as a hairdresser. The girl recalls that from the moment the salon opened, she began to sleep 2 hours a day, because their business is like Small child, constantly required attention and complete immersion.

“Owning your own salon is a big responsibility and 24/7 work. I had no opportunity to rest or relax. During the day I cut and colored clients, and at night I figured out how we could promote the salon, who to collaborate with, how to become better and better. We worked with the Bloomingdale's clothing chain store and well-known modeling agencies. Among our clients were many artists and famous artists. We constantly held interesting “events”. I remember we even took part in the action and collected financial aid for women from Africa. In other words, we were living the full New York life. I had a goal - to become salon No. 1, and in 2015 we succeeded,” recalls Inna Tsalkovich.

The business also paid off financially. According to the girl, the salon's turnover reached $250-300 thousand a year.

“Since I spent a lot of time with clients, the question “why is it so expensive?” set my teeth on edge. Clients constantly asked me why they should pay $200-300 for 2-3 hours of work. I agree, this is a considerable amount, but no one thinks about the fact that hairdressers and other salon workers work on commission, salons do not pay them for health insurance, vacation, etc. Masters constantly spend their hard-earned money on training and “invest” in their knowledge. Moreover, being a hairdresser is a physically demanding job, and after a day of work my back and legs hurt terribly,” shares Inna.

As the girl clarified, the owner of the salon works with his specialists on a commission basis - the specialist receives 30-60% of the proceeds he brings in. The rest is taken by the salon. In some cases, the master simply rents a chair in the salon, but this format is less common. At the same time, the salon director pays all household expenses, purchases cosmetics and handles marketing.

Inna and her husband sold the salon after she had health problems and moved to Florida. Today Inna practices in one of the Boca Raton salons.

Beauty copywriter or beauty editor (beautycopywriter/beautyeditor)

Salary per year:$30 265 — $72 536

A beauty copywriter can work from home and earn $30,000 or more. Photo: depositphotos.com

If you're one of those people who always marvels at the name of the color or product every time they buy cosmetics, you clearly understand what exactly beauty copywriters do. They create names, come up with slogans, packaging descriptions and product annotations. For the “non-dusty” work of a copywriter, they pay $30-70 thousand a year, according to PayScale. In New York, you can find a job that pays more than $100 thousand a year. Beauty editors write articles about the field of beauty and fashion. Salaries start at $50 thousand per year.

In order to become a copywriter, you need to be fluent in English, be creative, and “be your own” in the world of fashion and cosmetics.

No specific education is required, but many colleges and private schools offer a variety of degree programs. A clear advantage of the profession is a free schedule.

Personal stylist (personal fashion stylist)

Salary per year:$20 418 — $177 986

Many people do not understand the combination of colors, clothing items and accessories, but really want to dress beautifully. Among them are current and future artists, famous athletes and politicians, as well as representatives of other professions. In this case, personal stylists come to their aid, who go shopping with them, select clothes, create looks for every day and for going out, and advise on suitable hairstyles and makeup.

The Payscale website claims that salaries in this area start at $20 thousand per year and can reach up to $177 thousand per year.

To get a job as a stylist, you must have exceptional taste, understand the types of figures and faces, be aware of the latest fashion trends, be able to look for rare items and combine them.

No special education is required to work as a stylist, but a certificate of completion of courses, experience in clothing stores and a portfolio will only be a plus.

The beauty and health industry is one of the most developing in Belarus. Currently, it has become so popular and its services are in such demand that hairdressers and beauty salons are opening actively and everywhere. At the same time, the number of educational centers that train professionals is growing hairdressing, manicure and pedicure, makeup, massage, cosmetology. Such professions do not require many years of study at the university, and you can master the basics in institutions of secondary specialized and vocational education, as well as in specialized courses. Such courses are an opportunity to quickly acquire a sought-after profession and plunge into the fabulous, magical and alluring world of the beauty industry with its secrets.

Hairdresser-fashion designer

A person’s external attractiveness plays a positive role both in building personal relationships and in developing and strengthening professional contacts, and that is why it is so important for us to look good.

A hairdresser-fashion designer is a specialist who, in accordance with fashion trends and the characteristics of the client’s face, cuts, colors and performs other types of hairdressing work. The master can change the client’s appearance using hairstyle and hair color, visually eliminate facial imperfections, and emphasize advantages. The task of the hairdresser is to create exactly the hairstyle that best suits the client. In this matter, it is important to take into account the type and structure of hair, the shape and features of the client’s face, and fashion trends. Using simple tools - scissors and a comb - the master makes incredibly beautiful haircuts and hairstyles. But his main and main “tools” are imagination, a sense of style and skillful hands.

Hairdresser-fashion designer performs different kinds haircuts (men's, women's, children's; simple, basic, model), various types of curls, hair styling using power tools (hair dryers, curling irons, straighteners, curling irons) and cosmetics(gels, mousses, foams, varnishes, etc.). He also masters the technique of coloring hair in various colors and shades (highlighting, coloring, etc.) using modern technical means. In addition, he designs hairstyles (wedding, evening, classic).

A hairdresser is a kind of artist. He must have good taste and strive to instill it in his clients. This, first of all, applies to hairdressers-fashion designers, because they are the creators of samples (models) of new hairstyles. Hairdressers-fashion designers not only develop, but also perform complex hairstyles. The best of them are demonstrated at annual city, republican and even international competitions. Fashion designers provide advice to other hairdressers on creating model hairstyles, cutting hair, coloring hair with overlaying shades, styling wigs, hairpieces, etc.

Visagiste

Properly done makeup, emphasizing individual strengths and skillfully hiding flaws, is a real art and an indispensable attribute of important events in our lives ( prom, wedding, etc.). We have all seen how expressive the faces of models from the covers of glossy magazines are, how skillfully all the advantages of their appearance are emphasized. This is the work of professional makeup artists on an ordinary and most often mediocre appearance.

Makeup artist performs various types of makeup using application techniques decorative cosmetics. Working with clients, a makeup artist sets himself the task of identifying the uniqueness and originality of each face, showing its beauty - not the average, but characteristic of this particular person. The specialist corrects facial proportions and cosmetic defects using decorative cosmetics, highlights and emphasizes individual facial features using cosmetics. It creates a unique image that is aesthetically attractive appearance person. At the same time, the master does not forget that decorative cosmetics must necessarily correspond to the time of day, the event for which makeup is applied.

The profession of a makeup artist is creative and allows you to constantly improve your knowledge of fashion and beauty and create new individual images. Makeup is a capacious concept that includes not only various techniques performing makeup, but also deeper concepts, such as working with color and the ability to feel style. Makeup artists provide consultations, recommend how to properly apply makeup, use decorative cosmetics, and correct skin imperfections and other facial features.

Cosmetologist, cosmetologist

To understand the division of functional responsibilities of cosmetologists and cosmetologists, it is necessary to clearly understand where the line between medical and household services lies.

Cosmetologist is a specialist with higher medical education and specialization in BelMAPO courses (Belarusian Medical Academy of Postgraduate Education), providing medical care patients for the purpose of correction or prevention of cosmetic defects and age-related changes skin. He carries out the prevention of cosmetic and age-related skin defects, diagnoses skin defects using clinical and laboratory-instrumental research methods, and also carries out general and local treatment of cosmetic skin defects and their complications. Such a specialist is engaged in medical cosmetology. This direction includes invasive procedures: injections, median chemical peeling and so on.

Beautician(esthetician) is a specialist who does not have a medical education, but has undergone professional training in his specialty at training centers or courses. The main purpose of cosmetics is cosmetic or preventive care for healthy skin of the neck, face and head. Cosmetics are allowed to perform procedures that do not violate the integrity of the skin: masks, massages, cosmetic complexes using cosmetics. He performs cosmetic massages, body wraps, cleansing and superficial peelings, various SPA treatments, that is, everything possible types care for healthy skin of the face and body.

Cosmetologists and cosmetologists are specialists who work on human beauty and health using special preparations, cosmetics or professional equipment. With or without a diploma of higher medical education, the duty of any specialist is to be honest with the patient and not to harm the life and health of a person. The task of any cosmetologist is to achieve a healthy and well-groomed appearance patient.

Modern cosmetology does not stand still, covering an ever wider range of services to turn any girl into a real beauty. But still, the skills of the specialist himself, his experience, skills and knowledge always come first. It is important for cosmetologists to be able to work with a client: to understand his requests, desires, preferences, and to clarify problems. After all, many often come to beauty salons to relax, take a break from household chores, feel well-groomed and beautiful woman. Therefore, if you are an uncommunicative, shy and reserved person, this area is unlikely to be for you.

Master of manicure and nail design

The main factor of the female ideal image was, is and will be well-groomed hands. Modern fashionable manicure It will not only give your nails a special charm, but will also help hide even the tiniest imperfections.

Manicurist performs cosmetic procedures for the treatment of fingernails and the fingers themselves. the main objective masters - to provide the client’s hands with a beautiful and well-groomed look. The specialist gives the correct shape to the nails, removes or pushes back the cuticle, polishes the surface of the nail, processes protective equipment. Offers clients various hand baths, massages, then determines by the shape of the nails which type of manicure is most suitable in a particular case.

The specialist must know all the basic types of manicure and procedures for caring for hands and nails, master modern techniques for coating and nail extensions, as well as nail art. Must know the basic rules and techniques of customer service to create their unique image, be able to guess desires and moods. Almost anyone can master this knowledge and skills, but persistent people with a well-developed imagination and sense of beauty have a better chance of becoming a successful and sought-after specialist in this profession. Creativity is valued in the profession. Having mastered the necessary techniques for nail design and modeling, you will be able to create real masterpieces on your nails.

Permanent Makeup Master

Permanent makeup is a popular cosmetic service, the essence of which is the introduction of special dyes into the upper layers of facial skin, which ensures the resistance of the applied pattern to external influences and the duration of its existence.

With the help of permanent makeup, you can give a certain shape to your lips, emphasize the lines of your eyebrows and eyes. A well-executed permanent looks natural. With the help of permanent makeup, you can not only emphasize your advantages, make your facial features more expressive, but also hide some flaws in your appearance. It is not surprising that most often women apply for such a service.

A tattoo artist (contour makeup) is a specialist in applying long-lasting, permanent makeup. He thoroughly studies the client’s image, selects the color of the dyes and the optimal application technique. Then he draws a sketch of the future makeup. If the client is satisfied with the proposed option, then the master begins work.

Permanent makeup is a medical procedure that can only be performed by a specialist with a medical education. It is associated with a violation of integrity skin, and should be treated accordingly. The master must not only know, but also carefully observe all the norms of asepsis and antisepsis, and be fluent in various methods of anesthesia. In the work of a tattoo artist, such qualities as accuracy, responsibility, a good eye, a sense of shape and proportion, good taste and color perception are important.

A great responsibility rests on the shoulders of a specialist. Firstly, the master is responsible not only for aesthetic result, but also for the client’s health. Secondly, the work must be done as efficiently and accurately as possible, since permanent makeup is much more difficult to remove than to apply.

Masseur

A massage therapist is a specialist who knows the techniques of mechanical influence on the human body for preventive or therapeutic purposes.

The main task of a massage therapist is to influence the skin and soft fabrics without affecting the joints and spine. The purpose of this effect is to improve the condition of tissues and muscles, blood supply, and general well-being. After a course of massage, the muscles become toned, the body acquires a more slender, athletic silhouette.

There are an incredible number of types of massage, but they are conventionally divided into cosmetic, sports and therapeutic. In addition, massage can be contact, non-contact and acupressure. Most often, massage therapists specialize in specific types of massage.

A massage therapist can work with his hands or use additional tools: stones, jars, brushes - it all depends on the goals. During the massage process, a specialist uses various techniques and techniques - stroking, kneading, sawing, rubbing, effleurage, etc., which are carried out according to certain rules.

A good massage specialist is the best assistant to physiotherapists, neurologists, orthopedists, rehabilitation specialists, and trainers. Massage specialists are in demand in healthcare institutions, private medical centers, beauty salons and beauty parlors, sanatoriums and health centers, clinics specializing in wellness treatments and body shaping.

Experience as a massage therapist certainly comes with months and years of practice. Every massage therapist must have a good knowledge of anatomy and physiology, the main signs of the clinical course of diseases, indications and contraindications for massage. Massage is carried out only according to the methodology, which is based on the diagnosis. It is necessary to know everything about the physiological effect of individual techniques and techniques, to have a clear understanding of the effect of the same technique, which is performed with different strength or tempo. A massage therapist must be able to select a massage technique suitable for a specific client, answer all the patient’s questions in an accessible form, and convince him of the possibility of recovery.

The profession of a massage therapist requires the presence of such qualities as: high level responsibility, attentiveness, goodwill, sociability, physical endurance, good motor skills and strong sensitive hands, confidence, poise and tact.

If you want to gain knowledge and experience in the field of beauty, think about which direction is right for you.

The choice of a profession in the beauty industry depends on several parameters. So, for example, if you are fairly organized and at the same time able to coordinate the work of other people, know how to work in a team and strictly follow a work schedule, then you will easily cope with the task beauty salon administrator. The administrator’s task is to organize high-quality customer service. This is not only the coordinator of the work of the salon specialists - cosmetologists, hairdressers, massage therapists, but, above all, the “face of the company”. It is with the administrator that the visit to the beauty center begins. He meets visitors, helps them choose appropriate procedures, presents additional services, and makes financial payments. A professional, organized, responsible, punctual, good-looking administrator is worth his weight in gold. Administrators with the following are highly valued personal qualities: patience, non-conflict, communication skills, stress resistance. If you have all the listed qualities and abilities, consider the option of educational courses where you can master this profession.

If you want to highlight a person's strengths with beautiful haircut or styling, you give advice to your friends on this issue, you like to experiment with hair coloring - all this indicates an inclination towards the profession hairdresser. This is a profession for creative people, which involves freedom of creativity and responsibility for client expectations. Vocational training is carried out in institutions that provide vocational and technical education.

If you have artistic taste, have a keen sense of colors and shades, the play of light and shadows, like to experiment, have developed spatial and imaginative thinking, are neat and friendly, then perhaps you should think about a profession makeup artist. To become a successful makeup artist, you need to do more than just know makeup techniques. Appearance is especially important. A makeup artist must be well-groomed and neat. Communication skills and knowledge of psychology will be an additional advantage. To obtain the profession of a makeup artist, it is enough to complete special courses for makeup artists or a makeup school (studio).

For people who already have a basic medical education, a health-related field is ideal - this is cosmetologists, massage therapists, permanent makeup, manicure and pedicure specialists.

If you are interested in healthy skin care, preventive actions hair and nail care, aesthetic massage of the face and body, then, of course, you need to consider a profession cosmetics. In addition to the above, cosmetics can perform eyebrow correction and coloring, depilation and other care procedures. In addition to broad professional knowledge and hard work, in order to succeed in this profession you must be a friendly and sociable person, and be able to win over a client. If your goal is to become cosmetologist, you need to obtain a higher medical education.

If you decide to master massage, it is necessary to remember: only persons with secondary special medical education and who have completed special courses in massage have the right to practice massage professionally. For a massage therapist, it is important to be physically prepared, resilient and able to understand a person and feel his needs. The massage therapist must not only have the necessary knowledge and skills, but also be attentive, patient, friendly, calm and objective towards the patient. In addition, the massage therapist is required to have significant physical strength, because massage is not an easy procedure and requires great physical effort from the massager. Therefore, the massage therapist must be in good athletic shape.

The choice of profession, even in such a dynamic industry as beauty, depends on abilities and inclinations. However, it should be remembered that when choosing a profession this kind, every young specialist faces a long learning process throughout his entire career.

Ekaterina PASTUSHKOVA

DOSSIER OF A SUCCESSFUL WOMAN

Name:
Age: 34 years.
Profession: CEO Loewe brand in Russia.
Start date: 2002

To jump up

Actually, I was going to become a diplomat. I had a romantic idea of ​​this profession - a sort of explosive mixture of the famous agent 007 and the spy Mata Hari. That is why I entered MGIMO at the Faculty of International Economic Relations. However, she soon realized: a dream is a dream, and the work of a diplomat bears little resemblance to the luxurious scenes from the film Casino Royale. At the same time, I realized that serious passions can also boil in the world of economics and finance, because it’s not only banks and investment funds, but also fashion and beauty. I chose the beauty industry and have never regretted it.

While still studying, I started looking for a job, sending requests to the head offices of different companies. The most promising offer came from Paris, and within six months I left to work there. I started with logistics and financial analysis, but at the same time actively communicated with all departments of the company - from marketing to customer service. I wanted to find out exactly what exactly I wanted to do. The answer was unexpected: I realized that I see myself in marketing.

At the same time, the previous experience was not in vain. Knowledge of the basics of financial analysis and the ability to conduct trainings are incredibly helpful today, although all this was not very interesting to me before. But I am sure that nothing in life is accidental. Even if at some point it seems that you are doing strange or unnecessary things, over time it is these knowledge and skills that will play an important and useful role. This is what happened to me - each previous job turned out to be a preparatory platform for a new one, a springboard for a leap upward.

The realization of my path came after I was invited to another cosmetics company as a brand manager. The next stage was the position of director of the brand group at LVMH. During my work, I brought such new cosmetics to the Russian market as Acqua di Parma, Loewe, Emilio Pucci, Fendi, Make Up For Ever, and for three years I was actively involved in their development. Today I can confidently say that I am proud of what I do and where I am now. I like absolutely everything: the fast start-up of the business, its constant evolution, and the fact that the brands I develop have become favorites in Russia. And, of course, the people I work with.

Result on the face

Any profession leaves its mark. Working in the beauty industry, you begin to notice the smallest details in the appearance of those around you, and pay attention to the tricks with which people correct their appearance. Work taught me the importance daily care Take care of yourself: wash off your makeup as soon as you get home, always use skin moisturizers, and in winter also nourishing ones, and go to a cosmetologist at least twice a month. This constant self-improvement brings incredible pleasure, because the result, as they say, is obvious, or rather, on the face.

If I could give just one piece of beauty advice, I would say, “Don’t be afraid to throw it out!” You need to carefully monitor the expiration date of a cosmetic product, guided by the principle “Do no harm.” The cream can be used for three months; it is better to throw dried mascara into the trash than try to prolong its life with some tricks, putting your eyes at risk. Safety is the number one concern for women. Then there will be health and beauty.

At a frantic pace

The most difficult thing in my work is to constantly burn with enthusiasm and feed it. But this is the most interesting thing! Seeing the entire business process is akin to watching a miracle being born before your eyes. It’s like looking at a giant complex mechanism, seeing how each gear rotates, and thanks to coordinated work, everything moves forward. You plan an action, foresee the result and enjoy how it comes to life. In general, as you probably already understood, I have the best job in the world, which I would not exchange for anything.

At the same time, you have to live at a frantic pace, every day turns out to be a little crazy. The first rule of my working day: “There is no life before coffee!” But after it, I start spinning and spinning: meetings, working with presentations and budgets, trips to Moscow stores, business trips to other cities of Russia to check how our brand is presented, phone calls, letters. All this makes you work as if there is an engine inside you that does not stop for a minute.

It took me a long time to learn to find a balance between work and personal life. I repeated to myself: “Man is born for happiness.” And finally she believed it herself. I definitely won’t sacrifice my loved ones for the sake of my career; I will always find a way to harmoniously combine work and communication with family.

The Iron Lady

My work is not complete without humor. For example, we have a peculiar sign: in the top management of one of the companies there is a lady whose opinion always comes true. But exactly the opposite: if she said that the scent is so-so, then it will definitely become a bestseller. That’s how we trade – on the contrary.

I also remember a funny incident: the head of one large publishing house read my name on the business card as Iron instead of Tron, so I turned out to be a sort of “iron lady”. Well, I wouldn't mind someday following the example of Margaret Thatcher and taking a high leadership position. Perhaps even the presidency - in the very distant future. In the meantime, I'm interested in gaining new work experience in another country or in related fields, such as fashion, jewelry. These are unexplored worlds that beckon so much. And I really want to turn into Alice in Wonderland, at least for a while.

Recorded by Daria Korzh

Business in the beauty industry is an inexhaustible source of income. There will always be a demand for beauty products and services. In this article we have collected 20 business ideas that will allow you to make money even without serious experience in the field.

The beauty industry is actively developing due to the fact that women strive to take care of themselves. Any business related to beauty products and services finds consumers and becomes in demand. This is an excellent business option for beginners. Firstly, the beauty industry is always in demand: women are ready to sacrifice their budget for beauty. Secondly, in this area you will feel comfortable, having found a job of interest and for your soul. As practice shows, business in beauty is great opportunity realize yourself while earning decent money.

How profitable is a beauty business?

Beauty business is a promising area that is not afraid of crises. Its advantage is stability and resilience during crises. For the business to become successful, you will need to develop a client base. Everything is complicated by the fact that there is fierce competition in the field: only those companies that offer high-quality service and make a profitable offer for their target audience will be able to survive.

You can start a beauty business with little capital and grow over time. Mini-formats of establishments that are located near residential areas and operate in a separate area are now popular. Such establishments require a minimum of space and money. From this you might think that starting a beauty business is quite simple. But here, as in any business, there are pitfalls. Firstly, you need to understand the specifics of the activity - otherwise there is a risk of failure. Secondly, many beauty services require specialized professionals, on whom the success of the business depends. Unfortunately, finding a good specialist is not so easy. Thirdly, the specifics of the activity require constant participation and involvement from the owner: he must control the quality of service, consumption of materials, follow trends in the beauty field, take care of improving the qualifications of his employees, etc. Fourthly, there are many competitors in the market - so you will have to compete for the client. And for this you need to take into account all of the above.

But if you set up a business, it will bring a decent profit. The average profitability of enterprises operating in the beauty industry is 25-30%. That's why many people want to work here. IN last years There is a decline in the segment of classic beauty salons, so entrepreneurs are forced to look for new formats and services.

Nail bar

Attachments: from 200 thousand rubles

Manicure services continue to actively develop on the Russian market. In the structure of demand for beauty salon services, manicure services occupy almost 40%. In recent years, more and more highly specialized salons have appeared that provide only manicure services.

Nail salons are presented in different formats: islands in a shopping center, salons in the city center, residential areas, and even services from private masters at home. One of the simplest and most budget options is nail bars. In essence, they are small establishments with one or two masters.

Despite the high level of competition, the niche of specialized nail salons is not completely filled. Demand still exceeds supply. You can verify this by calling the nearest salons and trying to make an appointment for a manicure. Most times things will be busy (especially on weekends).

To open your own nail bar, you will need: find a room of 10 square meters. m., purchase basic equipment, hire an employee, or independently undergo training as a manicurist. Even a beginner can cope with this business algorithm. To start, 200 thousand rubles will be enough - the amount of investment may increase depending on the number of seats. For example, the opening of a full-fledged nail salon will cost approximately 400 thousand rubles. But you can start from an island in a shopping center, earning from 50 thousand rubles per month. Detailed calculations for this business are presented in our business plan.

Beauty School

Attachments: from 400 thousand rubles

Despite the many different beauty salons and hairdressers, most women cannot afford to visit them every day. Makeup, hair styling, skincare treatments - all this costs a lot of money. Therefore, women perform daily beauty procedures themselves. But not everyone knows how to professionally style their hair and apply makeup. This problem is solved by a beauty school, in which women are taught all the subtleties and nuances in the beauty field.

To open such a school, it is advisable to have an education in the field of cosmetology, hairdressing or makeup. Otherwise, you can organize the work of specialists.

On average, a visit to a beauty salon costs a woman 2-4 thousand rubles. Training at a beauty school, which lasts one month, costs about 12 thousand rubles. This is a good saving for your clients. To open your own beauty school, you will need to invest at least 300 thousand rubles. This amount will be spent on renting the premises, its equipment, advertising and recruiting employees. The payback period for the project will be 6-10 months.

Cosmetics store

Attachments: from 600 thousand rubles

Cosmetics are a popular product on which you can always make money. The beauty industry is developing, new cosmetic products appear every year. Therefore, the demand for cosmetics and perfumes is only growing.

To open a cosmetics store from scratch, you will first need to choose a direction. The amount of investment, location, etc. depends on this. Some stores offer a wide range, while others work with specific products. Keep in mind that in a small town it is better to open a store with wide range, and narrowly targeted stores will do well in the metropolis.

Once you decide what you will sell, you can move on to active actions: register a business, look for premises with a favorable location, purchase commercial equipment and assortment, hire employees, etc. A small cosmetics store can bring the owner a net income of 100 thousand rubles. The payback period is about 10 months. You can find out how to organize a cosmetics store and what kind of income it can generate. You can read about opening an online cosmetics store.

Beauty blog

Attachments: from 30 thousand rubles

Beauty blogging is a good option a women's business that can be run without leaving home. The topic of beauty worries any girl, so they actively discuss it on the Internet. The popularity of beauty bloggers is built on this. They talk about cosmetics, fashion, style, acting as opinion leaders and experts in their field.

Today there are quite a lot of beauty bloggers on the Internet – some have multimillion-dollar audiences. It's pointless to compete with them, but that doesn't mean it's pointless to try to break into a niche. The main thing is to find your niche, to offer the audience something that has not yet existed. So this type of business is suitable for creative, confident, sociable and creative people.

The most popular and promising platforms for beauty blogging are: Instagram and Youtube. It’s easier to start a blog with Instagram - the only equipment you need is a phone. But to shoot a video on Youtube, you can’t do without a good DSLR camera, proper lighting, mastering a video editor, etc.

Your earnings will consist of advertising revenues, and in the case of earnings on Youtube, monetization by video views is still possible. But to make a decent profit, you will need an impressive audience. Minimum 20 thousand subscribers. To recruit them, you will have to invest in promotion and content creation. When the critical point has been passed and you have your own audience, you can count on collaborating with cosmetic stores or companies, creating custom “beauty boxes” with a selection of cosmetics, etc. It is quite difficult to determine the scope of profit in this case. It all depends on your activity and enterprise.

Showroom of women's clothing

Attachments: from 400 thousand rubles

Showrooms are a modern format of clothing stores. These establishments usually sell clothes famous brands or designers, but at a lower price. A standard showroom is a small salon room. The choice there is limited, but buyers can find exclusive, original items.

When opening your showroom, you need to solve two main problems: finding premises and selecting suppliers to form an assortment.

You can often find showrooms on the Internet that purchase from Chinese suppliers and then sell clothes at exorbitant prices. The scheme is simple, but not the most successful. Many customers are also internet-savvy and can find your product on a Chinese website, saving money. So it is advisable to come up with a better design. Opening a good showroom is quite difficult, but if you understand the topic and want to do it, then everything is in your hands!

The experience of entrepreneurs shows that in a month of successful trading, a showroom can bring from 200-800 thousand rubles. The entire business pays off in an average of 5-10 months. Please note that this format will be the most cost-effective in a city with a population of 500 thousand or more.

Depilation and epilation room

Attachments: from 300 thousand rubles

Depilation and hair removal services are a popular niche in the beauty industry. It is advantageous in that such services are required regularly, which guarantees a constant flow of clients. Today there are several types of services. This requires different equipment and, accordingly, different budgets. For example, for sugaring the costs will be minimal; and for photoepilation equipment you will have to pay from 600 thousand rubles. But prices for services will vary. So in all cases the payback period will be approximately 6-12 months. You can find out more about opening an hair removal and depilation office.

Spa

Attachments: from 2 million rubles

A spa salon is a more expensive and serious business. Such an establishment brings in a lot of income, but creates some difficulties for the entrepreneur. Only those who already have accumulated capital and experience in entrepreneurship can implement this idea.

The services of spa salons are quite in demand, because in addition to the services of a cosmetologist or hairdresser, any woman will receive here what she lacks in Everyday life– relaxation and rest. A spa salon is a fairly promising business, which in capable hands will be profitable even in a crisis. The spa salon will begin to pay for itself in 2-3 years; this should be taken into account when calculating the amount of expenses.

Cryosauna

Attachments: from 1 million rubles

In the modern beauty industry, procedures that help preserve youth are popular. One of them is cryotherapy. The procedure involves a person staying in a cabin with thick steam of an air-nitrogen mixture at a temperature of approximately -160⁰C. The session lasts 3 minutes - during this time the body mobilizes internal reserves. As a result, immunity increases and the condition of hair and skin significantly improves.

To open a cryosauna you do not need a large room - 10 square meters is enough. m. The equipment itself will cost about 600 thousand rubles. A cryosauna is an idea that can bring in hundreds of thousands of rubles a month. The initial investment can pay off in six months.

Mobile beauty salon

Attachments: from 500 thousand rubles

Mobile beauty salon – relatively new idea for the Russian market. This format arouses interest not only among clients, but also among entrepreneurs.

With the development of the Internet, residents of large cities have become accustomed to delivery services. With one call, a client can have not only a product delivered to their home, but also a specific service. For example, a manicure or a haircut. All this is possible thanks to the format of a mobile beauty salon. The service is in demand among office workers, young mothers and simply busy people who value time. The mobile salon can also work at weddings, corporate events and other events.

Typically, a mobile beauty salon means a specialist visiting your home. But there is another, more creative idea– beauty salon on wheels. To implement this idea, a bus or other spacious vehicle is purchased, which can be converted into a mini-salon.

What is good about this option: the salon premises itself are owned by the owner; This is how the transport problem is solved; the bus itself is an advertisement while it travels to the customer. The profit from such a business depends on the number of clients. With regular orders, the profitability of the salon can be more than 30%.

Makeup courses

Attachments: 30-100 thousand rubles

Makeup artists can earn money not only from makeup, but also from training. IN Lately various makeup schools and courses are very popular. Some people want to master a profession, while others want to master skills for personal use. If you do make-up, you can open your own school.

The implementation of the idea is based on three elements. You need:

select premises, purchase equipment and consumables;

determine what employees will be needed;

There are two directions of development: personal consultations or professional courses. The direction of your work will depend on what you yourself can do within professional activity. If you have a sufficient level of skill and are ready to teach others, you can open a school to train makeup artists. More detailed information about the organization of makeup courses can be found.

Dress rental

Attachments: from 150 thousand rubles

Dress rental is a fairly profitable service that is gaining popularity in times of crisis. Thanks to it, women can save on buying expensive outfits, and entrepreneurs can earn 60-150 thousand rubles a month.

You can rent evening and Cocktail Dresses, themed outfits for photo shoots, carnival costumes and even branded clothing. Any person who understands fashion, follows trends and is looking for creative work can open such a business.

The idea does not require a lot of money and effort. The main thing here is entrepreneurial acumen and a sense of taste: this way you can choose the right assortment that will be in demand. The investment pays off in 2-4 months. You can read more about starting a dress rental business.

Jewelry boutique

Attachments: from 800 thousand rubles

There is always a need for jewelry. A high markup on goods provides a good income, which averages 300 thousand rubles. per month. There is always a demand for jewelry, so if organized correctly, the business will be profitable. It is important to understand the specifics of goods and paperwork. So this business is more suitable for those who already have entrepreneurial experience.

The amount of initial investment depends on the scale of trade: a jewelry store and a jewelry salon will cost differently. A jewelry store is an interesting, but quite complex business. Detailed information about the opening jewelry store can be found .

Stylist services

Attachments: from 30 thousand rubles

Nowadays every girl tries to follow fashion and look stylish. If previously the services of stylists were available to a few, today everyone can find a specialist for wardrobe analysis, shopping support, etc.

Stylist services have recently become increasingly in demand. This type of business can be mastered by modern women with an active life position And good taste. To make decent money from this, you need professional education and advertising your services, which will ensure an influx of clients. The determining factors in this matter are the personal qualities of the stylist, his professionalism and vision.

If you have all this, you can open your own business with minimal investment and earn a lot of money. A good prospect to provide services not only in your city, but also online.

Ready ideas for your business

Lithotherapy

Attachments: from 150 thousand rubles

Lithotherapy is a relatively new business, so the niche can be considered empty. This procedure is one of the types of alternative medicine, namely treatment using stones. The specificity of the business is that it requires the involvement of specialists. Not everyone can understand the intricacies of lithotherapy, but the success of a business is built precisely on the quality of services.

You will need a small space to work. You can rent an office in a beauty salon, spa center, clinic, etc. Opening a lithotherapy office will cost approximately 150 thousand rubles. This amount includes the purchase of furniture, equipment and all necessary materials, premises rental, as well as advertising. If you plan to provide services yourself, you will also have to spend money on training. Monthly earnings in this business are approximately 50 thousand rubles.

Brow bar

Attachments: from 150 thousand rubles

Brow bar is a newfangled name for a mini-salon for eyebrow correction. The client is served at a specialized counter by one bartender. To do this, you need to purchase a minimum set of equipment: general cosmetic tools for eyebrow correction and makeup. The main share of costs falls on special furniture for the brow bar: mirrors, comfortable chairs and tables, storage cabinets, etc.

To open a brow bar, you will need an area of ​​about 15 sq.m. It is better to locate such salons in public places, for example, in large shopping centers. If you choose a profitable location, you can earn up to 100 thousand rubles in net profit per month.

Women's clothing store

Attachments: from 400 thousand rubles.

Sale women's clothing- this is a business that will always be relevant. Even in conditions of fierce competition, a new store has the opportunity to find its audience thanks to its unique assortment. Women's clothing is the largest segment in the apparel industry, accounting for about 60% of the market. To open a small store, 400 thousand rubles may be enough. A guide to opening a women's clothing store can be found.

Bottled perfumes

Attachments: 100 thousand rubles

Many people want to use luxury perfumes, but not everyone is ready to overpay for advertising and branded packaging. So, in the realities of the Russian market, bottled perfumes are a great idea.

The cost of opening one retail outlet is approximately 100 thousand rubles. Monthly profit – 30 thousand rubles. To make your store generate more income, find a high-traffic area where people make spontaneous purchases. Perfect fit shopping centers or a gallery when leaving the supermarket. A retail outlet will require 2-4 sq.m. to install a display case with a counter.

Instant tan

Attachments: 70 thousand rubles

One of the most fashionable trends in the beauty industry is instant tanning or glamping. This direction allows salons and home craftsmen to make good money. Today a light shade of tan - fashion trend. And the dangers of solariums have scared away a considerable number of people from the service. The instant tanning procedure has replaced it. The services of such studios are very popular among young people leading an active lifestyle.

The principle of operation is simple: a tinting lotion-bronzer is applied to the body using a special device. So to begin with, you will have to purchase a set of equipment with all consumables - this will cost about 50 thousand rubles.

The technology is quite simple, so opening an instant tanning studio is quite simple. The investment required is minimal, and the monthly profit is about 60 thousand rubles.

Shop for beauty salons

Attachments: 200 thousand rubles

If beauty salons are needed, then those who will supply them will also be needed. consumables. Any salon uses a variety of cosmetics. So if you don’t want to be in the service sector, then start a business by opening a store professional cosmetics. Your clients will be hairdressers, cosmetologists or makeup artists. Since the main buyers will be beauty salons, you must immediately choose the specialization of the store: will you limit yourself to one type of product or cover the entire beauty industry, offering the widest possible range.

It is best to locate such a store next to a beauty salon to ensure a percentage of spontaneous purchases. For example, the master ran out of the product and came to you to buy it. And yet, the specifics of the work of salons forces them to plan the purchase of consumables in advance. So you will have to look for clients and negotiate cooperation yourself. The supply of cosmetic products for salons will be a profitable business if it is possible to establish constant cooperation.

Shop Korean cosmetics online

Attachments: from 100 thousand rubles.

Cosmetics are one of the most popular products. The Russian market for cosmetic products is growing every year, while the online trading sector is actively developing. According to marketers, about 50% of online shoppers have made an online purchase of cosmetics. Therefore, opening an online cosmetics store would be a good idea.

Particularly popular in this moment uses Korean products. The online trading format allows you to reduce opening costs, work from home and simplifies the entire process of opening a store. You can create your own website or start an online store of Korean cosmetics on Instagram. Now trading through this social network is very popular. An online store can bring 100-200 thousand rubles in profit.

Questions and answers

💡 What is the secret of the popularity of the beauty industry?

Beauty industry is actively developing due to the fact that women strive to take care of themselves. Any business related to beauty industry and services, finds consumers and becomes in demand. This is an excellent business option for beginners.

• Firstly, the beauty industry is always in demand: women are ready to sacrifice their budget for beauty.
• Secondly, in this area you will feel comfortable, finding a job of interest and for the soul. As practice shows, a beauty business is a great opportunity to realize yourself while earning decent money.

💡 Is business in the beauty industry profitable?

Beauty business– this is a promising direction that is not afraid of crises. Its advantage is stability and resilience during crises. For the business to become successful, you will need to develop a client base. Everything is complicated by the fact that there is fierce competition in the field: only those companies that offer high-quality service and make a profitable offer for their target audience will be able to survive.

2491 people are studying this business today.

In 30 days, this business was viewed 603,137 times.