Interior designer - success story. Interior designer - success story Be modern and competitive

Long years domestic design occupied an almost marginal position among socially more popular areas and disciplines. IN Lately the situation has changed noticeably, and now our designers are becoming famous and in demand not only in their homeland, but are actively making themselves known on the international market. We talked with successful graduates of the country's main design schools, as well as the British Higher School of Design, about where and how Russian designers study today.

Tatiana Repina

product designer, founder of aotta design studio

Born in 1988. In 2014 she graduated from the Moscow State Academy of Arts and Sciences. S. A. Stroganova, Department of Furniture Design. The diploma project of the “LOLO” kitchen module was taken into mass production by the domestic company “Luch”.

year 2012. Fresh Collection Competition for Outsidesign, shortlist
year 2013. Russian Furniture Competition 2013 for Pointex, 2nd place
year 2013. Nayada ArchChallenge, shortlist
2016 iSaloni WorldWide Moscow, SaloneSatellite 2016, 1st place
2017 iSaloni Mobile Italy, SaloneSatellite 2017, 3rd place

“I entered the Stroganov Moscow State Academy of Arts and Sciences back when there was a 6-year education system and the department was called more academically: “Artistic Design of Furniture.” I think that such a long study was right for me, because during this time I truly realized myself in this profession and was ripe for independent design. While I was studying, tangible innovations began to occur, new teachers came, the name changed to “Furniture Design”.

I studied with Kirill and Elena Cheburashkin - young, energetic, open to everything new and doing a lot for the development of the department. We were given very interesting tasks and motivated to find and create something new. Along with them, my teacher was a very experienced architect Evgeniy Ivanovich Matvienko, and he gave very important fundamentals, since creating furniture is in many ways similar to architectural design. His consultations were very valuable and always made me analyze and think. Education in Stroganovka has always been fundamental, and this is close to me, since good designers always carry cultural codes. You need to learn to apply your knowledge in practice. I did a lot on my own - I looked for foreign training programs, learned how to do design research.

I recently visited Stroganovka and can note that today’s students have even more opportunities and the path from theory to practice has become even shorter. Thanks to modern workshop equipment, travel and communication with practicing specialists, they know all the intricacies of design production - from sketching to working on machines. The department actively cooperates with the state within the framework of projects to update the appearance of schools and kindergartens, giving students the opportunity to express themselves in real work.”

Free-standing panels are created using a new acoustic material made from spruce needles

Composite material from pine needles

Furniture made of composite material

Capsule microkitchen Lolo

Capsule microkitchen Lolo

VODKA lamp

VODKA lamp

Ekaterina Vagurina

subject designer

Born in 1988. In 2012 she graduated from St. Petersburg State Academy of Art and Industry named after. A. L. Stieglitz (former Mukhinsky School), Department of Furniture Design.

year 2013. Nayada Archchallenge, 1st place in the “Working Place for Open Space” category
2015 Design Debut, 1st place in the Product Design category
2015 Winner of the Sobaka.ru award in the Product Design category
2016 Gift Award, 3rd place
2017 Avangard+ Award, 1st place

“From the first year at the Stieglitz Academy, we were allowed to participate in production, and we could not only draw drawings on paper, but also participate in the implementation of our projects in the carpentry workshops at our department. Accordingly, we could observe the entire technology of the process, which was an important practical experience. But today technology has long moved forward, and, in addition to wood, there are now a huge number of other materials from which furniture can be made, and many new techniques for working with them. And carpentry workshops alone are no longer enough. To implement some innovative solutions, alas, there is no basis, and to implement some original idea Even at the level of a single prototype, it is very difficult for a student to do it on his own. Unfortunately, most teachers master their specialty more in theory. They do not always manage to keep up with the times, and today everything is developing very rapidly. In my opinion, the department needs active professionals who have a broad outlook and are able to give the right direction. In this sense, we looked with envy at our colleagues from Stroganovka, where the situation today is changing significantly thanks to the enthusiasm of young teachers. I was lucky, when we were assigning supervisors for diploma projects, an interesting young teacher, Sergei Vasilyevich Gorlov, came to us. I showed some persistence to be allowed to do my diploma under his supervision, which I have never regretted. With great difficulty, we managed to defend ideas that no one at the department believed in except the two of us. As a result, the project received the highest rating.

We have a friendly furniture department in the German city of Halle, with which we have exchanged students and teachers. It was a very important experience when I realized the fundamental difference in the approach to training here and in Europe. In our country, as a rule, the teacher dominates, so in the final version of the student project there is little left of the student’s idea. Often by theses It’s immediately obvious who led them. When a teacher from Germany came to us, from the moment he showed you the first sketch, he did everything to develop your original idea, not to change it, but to suggest opportunities for your individual solutions.

I consider participation in student competitions and exhibitions to be one of the important factors during training; personal experience and motivation for development. Information about them should be actively conveyed to students; it would be even better if they were integrated into the learning process, which practically never happened in our educational practice.”

Transformable hanger 8H

Transformable hanger 8H

Transformable hanger 8H

And Dobrostol

Dobrobox cutlery set

Dobrobox cutlery set

Planter Fitocapsule

Planter Fitocapsule

Planter Fitocapsule

Set of Krater vases

Set of Krater vases

Set of Krater vases

Salt and pepper shaker Port

Salt and pepper shaker Port

Alisa Minkina

subject designer

Born in 1993. Graduate of the British Higher School of Design with a degree in Industrial Design.

year 2013. Topiary World, 3rd place
year 2013. Dyson Awards, National Winner
year 2013. Ukrainian Best, Best List
year 2014. SEAT Competition. 1st place, internship at SEAT Spain
2015 Salone Satellite 2nd place
2015 Salone Satellite, 3rd place
2016 ArсhiWood, 1st place
2016 Ukrainian Best, 1st place
2017 A Design Awards, 1st place

“Probably the most important thing about Britka is that students almost always work on real projects, and this gives them the opportunity to learn how to interact directly with a future employer and the market. The teachers here are practicing designers who know the current situation, know what the customer needs, and teach, first of all, to respond to his real needs. Tutors guide and suggest, but in many ways you independently look for the resources that you will need, especially when it comes to software or working with materials. If you are passionate about the project, then you can do anything, it all depends on you. No matter what the teacher says, you yourself find all the detailed information and set yourself the final task that needs to be solved. At the same time, the basis for the practical implementation of your ideas, which Britanka provides, is very important - there are well-equipped workshops where you can work on machines yourself and do any experiments. This direct connection between theory and practice is, in my opinion, the main advantage and feature of education at the BHSDC. But in many domestic universities, students like to create greenhouse conditions that are far from reality. Yes, they design, but when they go out into the wild, they don’t know what and how exactly to do, what kind of work to look for, and also have little idea of ​​the reality of the entire design process.”

Sagano bamboo furniture

Sagano bamboo furniture

Tea Doser jar

Marina Novikova

interior designer, founder of the bureau “Smart Interior Design”

A graduate of the British Higher School of Design's Interior Design program in 2013, during her studies in 2012 she completed a summer internship as part of the Interior Design course at Central Saint Martins in London.

“I had the opportunity to study in Russia and abroad, to compare the approach to studying here and in Europe. It should be noted that in London Central Saint Martins there was more design as such, research and independent work. Everything happens there, as they say, “at your fingertips” - more real work and personal participation. In Russia, education is much more fundamental, a lot of lectures and formal reporting, but less practice. In fact, based on our realities, this is not even bad. In order to “fit” into our economic picture after graduation, you need to be in context, and in this sense, the academic nature of our education is justified to a certain extent. I recently spoke to British applicants and looked at their curriculum - compared to the one I had, it was significantly improved and became more intense, I even envied them. We had just a basic course, but now there are many more special subjects, interesting modules, including those dedicated to the presentation and practical implementation of your ideas. The program is important, but a lot depends on the personal interest of students, how willing they are to dig deeper and develop. Of course, the teacher’s personality also plays a big role in motivation. We had a wonderful teacher who invited students to internships in her own office, giving them the opportunity to see the profession from the inside, to understand and feel the nuances. I was lucky after finishing my studies - I was invited to work there.

In addition, in Britannia, much attention is paid to student participation in various competitions. This is very important - and from the point of view creative development, and regarding the prospects, since often the organizers of such competitions are manufacturing companies. For example, Britannia recently collaborated with a well-known chain of boutiques as part of her curriculum. The result was storefronts designed by first-year students. Now they can be seen implemented on the streets of the city. Such collaborations are very important, I would give a lot for such an opportunity during my studies. I did my graduation project for the interior of a cafe while working in one of the design bureaus: I came up with a design for a real object, and it was implemented. This is an invaluable experience and the best motivation for self-development.”

Elena Mincheva

interior designer

In 2007 she graduated from Oryol State Technical University with a degree in Environmental Design. In 2013, she moved to Moscow and took several courses at the “Details” design school. At the same time, together with her colleague Alena Nagaeva, she founded her own interior design bureau LABuro.

“As for the interior design course in Details, it’s a treasure trove useful information from leading professionals combined with practical assignments. At that time, I already had a university diploma and several years of experience in this profession. But studying at “Details” gave me a transition to another level. The charisma of the teachers is the essence of the course; without their personality and temperament it would not be possible. This is the founder of the school, Tatyana Rogova, Andrei Sumatokhin, Maxim Shishigin, Tatyana Smirnova, Ilona Menshakova, Irina Markidonova, Svetlana Arefieva and many others. Most of the lectures are their personal experience and knowledge, and not just theory. You have the opportunity to understand the vision and ways of working different people, they are often radically different. Their comments on study papers are very valuable. I would say that “Details” has its own atmosphere created by people, this is their peculiarity. You feel at home, and by the end of your studies many of your classmates become friends. Alena and I, for example, met and started collaborating there.

At Detaili, I first took several interior design courses, and then completed the object design course, which started there last year. The school of industrial design in Russia is only in its infancy, for a long time it was believed that it was faster and easier to bring an item to order than to produce it. But in recent years the situation has been changing. Of course, the main thing we lack is a production base. I visited several Milan schools and asked what their specifics were. Eighty percent of the time is working on a project and consulting with mentors, with a minimum of lectures. After all, product design is about creativity and innovation, it’s not about decor at all. Here you need to try a lot, search, find your own solutions. The rules don't apply here. We now have a good production base in Stroganovka, but compared to Western schools, it is much poorer, of course.”

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Masha Moon

As soon as I found out that my friend Natalya Karpenko quit the company where she had worked for two years as a humble operator, I immediately, armed with a bouquet of flowers, a cake and a bottle of wine, hurried to visit her - to help.

“There are only two advantages to working “for an uncle,” says Natalya Karpenko. “The employee receives a stable monthly income and has no headaches about where to find a customer.” Photo: GettyImages.com/Fotobank.ru

How are you? – I asked Natasha compassionately, involuntarily noting to myself that she looked as good as possible. – Are you looking for a job?

No...” she shrugged indifferently. – It is more convenient for me to work at home.

Operator? - I was surprised, looking around desk, littered with papers and office supplies.

- An interior designer, I have a second education accordingly.

I widened my eyes: somehow it never occurred to me that Natasha would decide on such a risky undertaking as working for herself. “And how are you doing?” – I asked. In reply a friend told me about all the pros and cons of working as a designer “on your own.”

Having received her design education in 2001, Natalya immediately began working in her specialty and, before she found the optimal schedule for herself, she tried a lot: she opened her own office, got a job in various construction companies, but none of these options suited her.

“There are only two advantages to working “for an uncle,” says Natasha. – The employee receives a stable monthly income and has no headaches about where to find a customer. In everything else I only see disadvantages: this is dependence on the manager (which usually hinders a creative person), and a rigid schedule (I have absolutely no idea how to make inspiration come to me exactly on the clock), and the presence of intermediaries between the customer and the performer (sometimes the action unfolds according to the scenario of the children's game “damaged phone”).

It would seem that the above inconvenience can be avoided by opening your own office , but when you become the owner and, more often than not, the manager of your business, you face other problems. “On the one hand, this is prestigious, and the income may not be too stable, but it is not limited by any boundaries - you can hire assistants and communicate directly with customers. With another - you feel a great responsibility towards your employees, and you also spend a lot of time searching for clients and funds to pay expenses . In general, at that time I creative person I had to retrain as an organizer. But I always wanted to realize myself in the field of design, not management.”

In the end, my friend found for herself best option- so-called " freelancing.” To begin with, in order to have a guaranteed income, she got a job as an operator in a trading company - Natasha was attracted to this position because the company’s working hours were strictly regulated. Then she placed an ad in the newspaper, inviting everyone to use the services of a designer, and got to work. Daily, from nine in the morning to six in the evening on weekdays, Natalya worked as an office employee, and devoted the remaining time to design .

“Despite the fact that I often had to work, almost around the clock (as luck would have it, best ideas For some reason they come to my mind at night), such I liked the diagram the most . Not only was I able to communicate directly with the customer, but I also got the opportunity to choose who to work with and who not to work with. This saves a lot of time and nerves in the end. In addition, you can meet with the client whenever you want, even if late in the evening. Customers appreciate this, because during the day they usually earn money,” says Natasha. – A designer’s earnings depend on his productivity and desire to work (not counting seasonality, of course). Another advantage is the competitive cost of the work - a design project by a private designer costs significantly less than the same project purchased from a company. At the same time, with the low cost of services, I now earn more, since I practically do not incur costs and do not pay huge commissions to the intermediary.”

At my envious sigh, my friend laughed. "Certainly, it was still hard, she admitted. – At the very beginning of independent work, you often make mistakes, but you learn from these mistakes. There were cases when an advance was made, but the balance for the finished project was not paid. It happened that they demanded to do work for free that was not even close to what was specified in the contract. As a rule, these situations arise because the client does not know how to work with the designer. Therefore, we have to take into account all the nuances and take the initiative into our own hands - always clearly state the working conditions, for example.”

In the end, Natasha achieved her goal – she gained so many clients that she was able to calmly refuse the honorary position of operator and devoted all her time to creativity. Now she doesn’t have to advertise in newspapers - many clients come on the recommendation of previous customers.

“In any case, it is very important that there is a person nearby who can soberly assess the situation and give timely valuable advice and support,” Natalya thoughtfully told me goodbye. Apparently, she was lucky in this too.

Originally published at Interior Design. You can comment here or .

Each of us wants to be successful, to be realized, to achieve certain results. And each of us has our own vision of the world, our own theories of success and failure, our own principles and our own hobbies. We have various theories: why the sky is blue, why apples fall, why bees buzz, and why a sandwich always falls butter side down, and more. It's as if we are hiding behind various theories. People love theories. But, unfortunately (or maybe fortunately!), theory often diverges from practice. But smart people They say: “Theory is good, but practice is completely different.” Well, this article will just talk about practice, and how successful designers cope with their tasks in practice and achieve success.

Let's throw away the theory and start practicing! True, in fairness it is worth noting that this article is not a universal panacea for all ills and problems, it does not guarantee that tomorrow you will wake up as a brilliant designer for whom employers will line up.

Habit # 1 : Know when to stop

You may know football legend Vince Lombardi, who once said, “Winners never quit and quitters never win.” One has only to look around and see that this opinion is wrong.

The best projects failed only because their creators could not come to a common denominator. Successful companies went bankrupt only because their management failed to stop the race for profit in time. The best blackjack players only doubled down instead of backing down. History remembers many examples when warring political forces refused to compromise and suffered only losses. Indeed, winners are not judged, but in order to win, you need to realistically assess your capabilities, abilities, job prospects, and understand your mistakes.

Of course, you will say that there is no limit to perfection. No one will argue with this postulate, but sometimes it’s worth stopping at what has been achieved, because you can always spoil it and make it worse than it was before the “improvements.” Oddly enough, your leaving and finishing work on this or that project can be a good and right decision. So the first habit that everyone needs to remember is to learn to walk away and let things take their course.

Habit # 2 : Find the right environment

We are surrounded by a lot of things, and in this amazing chaos we manage to find exactly what we need every time. We often instinctively know what we need and where to look for inspiration. We feel great when we are surrounded by love, when we are respected, we do a job we love, and have good friends. In fact, we are looking for the most comfortable conditions for existence.

The work environment around us is no exception. There's a little secret here. The right environment not only promotes work, but also encourages creativity. In fact, many things for inspiration can be found in environment. Sometimes you just need to take a couple of seconds or a couple of minutes away from the project and look around. The answer is often hidden in simple things. So, looking out the window at the neighboring buildings, looking at the bizarre shapes of the clouds in the sky, or seeing some forgotten book by your favorite author on the table, you can intuitively stumble upon solutions to your problem.

Also, interior design, clothing design, etc. often push us to new solutions. In this regard, another habit of good designers is to surround themselves with things that inspire.

Habit # 3 : Good working atmosphere

Comfort is important for everyone. We love it when at work we are in an atmosphere of creativity, surrounded by people who understand and share the same opinion. What does a good work environment look like?

The answer to this question is well illustrated in Michael Bierut's client presentation. Michael poses a chain of questions: “What am I looking for for a client?” - “What should I look for in a work environment?” The answer to these questions is quite simple - you need trust in others, passion for your work, courage in decisions and intelligence for action. The client is looking for these same qualities. Each of these qualities has an obvious advantage. You can always feel easy and at ease surrounded by like-minded people, when everyone can trust each other.

A trusting relationship with the designer allows interested parties to rely entirely on his taste and professional instincts. So, where passion lives in the work, you can ultimately achieve success in the development of the project, because all the strength of each team member is devoted to such a task. It’s always good when work becomes not only a form of earning money, but also turns into a hobby.

Courage inspires designers to take on risky (but potentially successful) projects and pushes them to bring cutting-edge solutions to market. Intelligence is not a guarantee of genius, but the ability to perceive and understand the real world. Common sense and the mind combine all qualities and allow you to achieve good results.

Well, one more rule - all four qualities must exist in harmony in order to create ideal working conditions and a good working environment. Remove at least one component and you will have to search for a black cat in a dark room for an infinitely long time: look for the optimal solution and not find it.

Habit # 4 : Combating reality distortion

Imagine the situation. You have spent many days and nights and finally you are ready to show a truly outstanding result. In your opinion, everything is more than perfect, and you are a real design guru. And then day “X” comes and you and interested parties discuss the future (masterpiece in your opinion!) project. Everything is going well, only at the end of the discussion the senior manager will say that everything is fine, but green color better to change it. He will convince you that he knows how hard you worked to find the right combination, to make the site really original, catchy, attractive, but the choice of color is not the best. “Choosing a color is subjective, isn’t it?” - the manager will ask you affirmatively. What will you answer after so many sleepless nights and hot working days?.. Ah...

“How a Web Design Goes Straight to Hell” is a regular post for the blog “Oaemeal” in the usual humorous manner of Matthew Inman. And he writes precisely about how much is decided by one single phrase “design is subjective.” This cliché has penetrated the consciousness so much that it has become a kind of axiom that does not require any proof. It seems that as soon as design appeared, then this axiom appeared and took root so strongly that eradicating it is a real Sisyphean task for all web designers.

However, this is not surprising: for designers it is a good justification for their work (after all, they like their projects!), for the customer it is their own vision of the site. Don’t forget about one unspoken rule: “more feedback leads to better results.” Of course, everyone has the right to their own point of view, but best rule a successful designer is the perception of criticism and the need to listen to other people’s opinions.

Habit #5: Process Operations – Theory and Reality

There is one more habit (as far as it can be called a habit). We often strive to achieve good results, overwhelming success, and it seems that we do everything for this. But in the end, everything does not work out as previously planned. Despite our best efforts, the “gold standard” rule often does not work. Volumes of books have already been written about why our best methods and the techniques often fail (The Design of Design by Fred Brooks and others). It all comes down to the fluid and non-linear nature of the web design process in the real world.

To understand why such failures occur in reality, it is necessary to turn to another book - “Predictably Irrational” by Dan Erial. The author points out that the root cause of process failure is illogicality. Formal processes can work when we understand the irrational nature of humans and leave room for shortcomings. Thus, the key to successful design work lies in how we actually carry out and execute work on a given topic, not how well we adhere to an ideal.

One of the main habits of good designers is studying processes (working algorithms) and “testing” them so that they work well in reality.

Habit # 6 : Everything changes - nothing really changes

Perhaps we are all perfectionists. Everything that appears on the software market today (as before) is created only to improve what already exists. This is a worthy goal, but such a goal can have serious negative aspects. Many ideas, processes, methods, thoughts, techniques have already reached their zenith and are no longer so relevant today.

There is nothing wrong with blindly following a certain code-law: a meticulously worked out sequence of movements and actions, a carefully placed semicolon and, ultimately, a good logical result.

However, at the same time, there is nothing good about this. Can be consistently issued good result, following a certain algorithm, but in this case you are unlikely to get something original, extraordinary, worthy of everyone’s admiration. Successful designers know this and always revise previous decisions, are skeptical about everything, question everything, offer new things and listen to advice, look for new methods and techniques.

This habit practically becomes a slogan: “All things change, and we change with them.” Time is running forward, and web design remains and still requires new ideas, techniques and methods from you.

P.S. These six habits are far from a standard and do not guarantee you tomorrow's success. Today you can write a lot of other habits (and every web designer will tell you a lot about their habits). Sometimes it’s worth just observing the work of successful designers, their habits and attitude towards work.

Comments

1. Sabina
   January 31, 2012 at 11:01 pm

   Thank you very much, very interesting written:)

2. Alyona
   February 1, 2012 at 2:29 pm

   Yes, but it’s not always possible to follow these habits. A lot depends on luck here: will you be lucky to find a great team, will you be lucky to stumble upon a customer who will not tie your hands, and so on...

3. 123
   February 1, 2012 at 8:32 pm

   everything is interesting, of course, but the spelling of “tsya” and “tsya” in verbs needs to be repeated urgently!!

   Romanblch Answer:
   March 27, 2012 at 2:00 am

   What is there to repeat? With a difficult verb, ask yourself a question: “what does it do?” For example:

   This world is developing (what is the world doing?) Developing (the suffix “xia” sometimes serves as the meaning of “oneself”).

   After all, we don’t say: the world is developing? what should the world do?

   Im Answer:
   March 27, 2012 at 4:13 pm

   Hm. Yes, but there are no such misspelled words in the article: P

Leave a reply

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Do you want to know how to become the most successful interior designer that everyone wants to work with? Easily! To do this, you just need to create a time machine, travel back in time, and become the first interior designer there. Ready! In the absence of other options, people will choose you.

But jokes aside - a successful designer should not strive to work with everyone and should not try to be the best for absolutely everyone. You need to choose a certain style and strive to be the best in it. And this is quite real.

What does an interior designer need to do to become attractive to the customer:

Choose your competitive advantage

You need to understand how you are different from other designers. This may be a unique style, special moments in the implementation of the project. Or do you work only with interiors of a narrow specialization, for example, restaurants.Ask your customers what they say about you.For example, some clients want to create more free space and functionality in a small area of ​​their studio apartment. Such a client will choose you if you specialize in the design of small spaces.

If you are a designer with a narrow specialization, then you will be attractive to a certain group of clients. It is necessary to understand that this will eliminate other clients. But don’t be afraid of this, it will only benefit you. When designing, for example, in a modern style, do not be afraid to say that you are not working with classics.

Don’t be afraid to narrow your specialization and lose clients. Your customer will always find you.

Choose your favorite direction and style

You must love the style and direction that you have chosen to make you unique. If you are doing projects in classic style, but you prefer modern ones, then it is very unlikely that you will achieve success in your business.

You should be inspired by your uniqueness. Don't be afraid to think bigger: think beyond your city's scale. Try yourself on a national, or even global scale. If you are in demand among clients and if you like your business, then all that remains is to make yourself known. Which is what we'll talk about next.

You must be in love with what you do, no matter how trite it may sound.

Make people know about you

So, you've decided on your competitive advantage, and it's really interesting and useful to a certain group of people. There's only one small thing left to do - your potential clients should find out from you.Identify the places where your target audience is - online and offline - and take action. Attend themed events, make interesting contacts, tell us about yourself and what you do.

Clearly define the audience of your uniqueness, that is, those who want to work with you. If you do design projects for restaurants, go to a business forum for restaurateurs. If you work with private clients and your uniqueness is in working with the interiors of houses in the business segment - maybe your clients are now buying a car at a Mercedes showroom near Rublyovka?

In addition, do not forget about the great possibilities of the Internet. You can make yourself known online, in newspapers or magazines. Find out what sites you can find your audience on, what magazines they read, what sites they spend time on, where they can look for a professional like you. Tell us about your uniqueness there, become an expert in the eyes of your client, confirm this with your portfolio. And now your potential customer is already your client. Everyone is happy. Everyone got what they wanted.

Tell the world about your uniqueness. Become an expert in your client's eyes.

Prove it with your portfolio.

Strive to become famous

To attract a large flow of clients, you must make a name for yourself. You will have to go through a long and thorny path to the top of the profession. I can’t call myself a very famous designer, but meeting many who have already achieved this confirms what a colossal amount of work needs to be done.

In addition to your main work on projects, try to be around famous people more often; your face should appear in the media and become recognizable.Try making a project for a star. Appear on the pages of top architecture and design magazines. All this will help you become famous.

Yes! It is not so easy. And the path to fame can be long.

But you have a dream that must come true.

Let's summarize all of the above:

• Become unique. Engage your target audience.
• Develop your competitive advantage and become the best in your field.
• Remember: your uniqueness should inspire you.
• Declare yourself to the world. Tell us about your uniqueness.
• Become a famous, unique designer you dream of working with.

I hope you found the article useful. Like, leave your comments, share the article with colleagues and friends.

By the way, we will soon be launching a new stream of the updated Basic Course in Interior Design. Click on the button to find out more details.

Gerasimov Pavel

designer and workshop co-director website